Group Brand Manager - Pediatric - Mumbai

Dr Reddys; Mumbai; On-site; INR 2,200,000 - 3,400,000; Full time

Job summary

Dr Reddys is seeking a Group Brand Manager - Pediatric with 7-10 years of product management experience in the pharmaceutical sector. You will identify new product opportunities, develop business cases, and implement positioning strategies within designated budgets.

You will oversee launches, promotions, and CME programs, mentor the team, and collaborate with sales and healthcare professionals to achieve market share and revenue targets.

Qualifications

• 7-10 years of experience in pharmaceutical product management.
• Strong understanding of Indian pharma market, competition, and prescription habits.
• Experience with long-term product strategy and budgeting.
• Excellent communication to convey scientific information to healthcare professionals.
• Ability to analyze market data, clinical results, and sales performance.

Responsibilities

• Conceptualize new products, identify opportunities, and present business cases to vertical/country heads.
• Lead New Products Launch Planning, including manuals and positioning strategies.
• Conduct post-launch audits and implement corrective actions to hit sales targets.
• Oversee branding and promotions with agencies and marketing plans.
• Coordinate CME programs to engage healthcare professionals and educators.
• Mentor and develop the team, coordinating with HR for recruitment and growth.
• Collaborate with regional sales teams to align product plans with market needs.

Job description

Looking for Group Brand manager - Pediatric

Minimum work experience- 7-10 years of experience in Product Management in pharmaceutical

Skills & attributes

Technical Skills

• Understanding of Indian Pharmaceutical industry- competition, customer behaviour and prescription habits.
• Strategic mindset to develop and implement long-term product strategies that align with the company's overall business objectives.
• Analytical skills to assess market trends, competitor activities, and customer needs for the products in the portfolio.
• Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control for the product portfolio.
• Excellent communication skills to convey complex scientific and medical information to diverse audiences, including healthcare professionals, internal teams, and stakeholders.
• Ability to analyze market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies.
• Ability to adapt to changes in the pharmaceutical market, including advancements in therapies, healthcare policies, and regulatory updates.

Behavioral Skills:

• Proactive and visionary mind-set
• Strong networking skills
• Effective people management abilities
• Adaptability and change management skills
• Strategic orientation and decision-making capabilities J

ob Summary

We are looking for dynamic and experienced Group Brand Manager responsible for identifying new product opportunities, developing business cases, and implementing positioning strategies within designated budgets and organizational guidelines to achieve the market share and revenue targets of the specific vertical. Overseeing the creation of promotional materials, conducting launch meetings, and ensuring effective marketing plan implementation. Providing mentorship to team members and collaborating with sales teams and healthcare professionals to drive Continuing Medical Education (CMEs), aiming to meet market share and revenue targets.

Roles & Responsibilities

• You will be responsible for New Products conceptualization and planning by gathering feedback on unmet therapeutic needs, identifying new product opportunities, and presenting business cases to the vertical head and country head for timely product selection, aligning with long and short-term objectives.
• You will be responsible for New Products Launch Planning by preparing product manuals, designing positioning strategies, and overseeing successful product launches through effective communication and collaboration with regional sales teams.
• You will be responsible for Post-Launch Audit of New Products by coordinating with sales teams, reviewing performance, and initiating corrective actions when necessary to ensure new products meet or exceed sales projections.
• You will be responsible for Branding and Promotions by conducting market research, finalizing positioning strategies, and overseeing effective promotion strategies by collaborating with ad agencies and implementing marketing plans in alignment with business goals.
• You will be responsible for Continuing Medical Education (CME) Programs by identifying CME needs, inviting speakers and doctors, and ensuring successful execution of CME programs to establish lasting relationships with healthcare professionals.
• You will be responsible for leading and developing the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development to maximize team performance and retention.
• You will be responsible for sales planning and review by gathering feedback from regional sales manager (RSMs), devising region-specific strategies, and incorporating regional needs into the product plan to enhance overall performance.