Product Manager - Nutra- Mumbai

Hexagon Nutrition; Mumbai; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Hexagon Nutrition, Mumbai, seeks a Dynamic Product Management professional for its Hospital Division—Domestic Brands. Lead brand strategy, portfolio management, and clinical marketing to strengthen market position.

Drive hospital mapping, field force enablement, and KOL engagement to accelerate brand penetration. The candidate should have an MBA/PGDM with 12 years in hospital-related product roles, exposure to super specialists, and a track record in launching or managing nutrition brands.

Qualifications

• MBA (Marketing) or PGDM preferred.
• Science Graduates/ Pharmacy/ Nutrition degrees acceptable.

Responsibilities

• Develop annual brand plans aligned with business objectives and growth targets.
• Convert clinical evidence into marketing materials and ensure regulatory compliance with Medical Affairs.
• Map hospital potential and develop brand entry protocols across centers and specialties.
• Develop promotional inputs, campaign briefs, and field training programs; enable the sales team.
• Engage with KOLs among Intensivists, Onco, Nephro, Gastro and dieticians; plan CMEs and advisory boards.
• Track market and competitor activity and recommend actions for brand penetration.

Skills

Brand Strategy

Portfolio Management

Clinical Marketing

Hospital Mapping

Field Force Enablement

KOL Engagement

Market Intelligence

Education

MBA (Marketing) / PGDM

Science Graduate / Pharmacy / Nutrition

Job description

We are seeking for a Dynamic professional for our Product Management team for our Hospital Division - Domestic Brands.

Role & responsibilities

1. Brand Strategy & Portfolio Management

• Develop annual brand plans aligned with business objectives and growth targets.
• Identify market opportunities across segments
• Drive positioning based on scientific differentiation
• Manage product lifecycles
• Manage forecasting, inventory planning, and SKU rationalization.

2. Scientific & Clinical Marketing

• Convert clinical evidence into impactful marketing materials (detail aids, visual aids, monographs, CMEs).
• Work with medical affairs to ensure scientific accuracy and regulatory compliance.
• Support development of study-based campaigns and publication amplification.
• Partner with Medical Affairs for Advisory board Meetings, Protocol development.
• Create training modules for the sales team on product science and competitive differentiation.

3. Hospital Mapping & Brand Entry Strategy

• Understanding on Hospital Working Potential mapping & Different centers.
• Working closely with Hospitals for Protocol development, cross talks with different specialties (inter disciplinary teams)
• Activating the different centers within the hospitals- IP/ OP/ Dialysis/ Onco units etc.

4. Field Force Enablement

• Develop promotional inputs, campaign briefs, and launch toolkits.
• Conduct cycle meetings and field training programs.
• Track secondary sales, prescription generation, and Prescribers
• Monitor ROI of campaigns and optimize resource allocation.

5. KOL Engagement

• Collaborate with Super Specialty doctors (Intensivists, Onco, Nephro, Gastro & dieticians)
• Support advisory boards, symposiums, and conference activations, CMEs, round tables, and scientific meets.
• Build advocacy around clinical protocols and nutrition pathways.
• Identify regional influencers to strengthen Brand Advocacy

6. Market & Competitive Intelligence

• Track competitor activities across different segments & Disease conditions
• Analyze internal sales data for performance insights.
• Recommend action plan for Brand Penetration

Education:

• MBA (Marketing) / PGDM preferred
• Science Graduates/ Pharmacy/ Nutrition

Preferred candidate profile

• 12 years as Product Executive in Hospital Division
• Exposure to Super Specialists ( Intensivists, Onco etc) preferred.
• Experience in launching or managing nutrition brands will be an advantage