Product Executive/Manager - Pharma Sales

Raay Neo Pharma; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Raay Neo Pharma in Mumbai is seeking a Product Executive / Product Manager to lead brand strategy, drive campaigns, and support the sales team with marketing inputs. The role emphasizes cross-functional collaboration for successful product launches and sustained market performance.

The ideal candidate has a background in life sciences with marketing exposure; MBA in Marketing is preferred, and field engagement with 5–7 days per month in the field to gather doctor feedback.

Qualifications

• Bachelor degree in life sciences or pharmacy with exposure to marketing.
• MBA in Marketing preferred for advanced brand management.
• 1–3 years pharma product management or marketing experience.

Responsibilities

• Develop and implement brand strategies to meet sales and market share targets.
• Coordinate promotional campaigns and create promotional materials.
• Train field force on product positioning and detailing strategies.
• Plan promotions within budget and monitor market trends.
• Ensure compliant promotional activities with regulations.

Skills

Brand management

Marketing

Communication

Presentation

Analytical thinking

Market research

Budget planning

Campaign execution

Sales training

Excel

PowerPoint

Education

B.Pharm / B.Sc (Life Sciences)

MBA in Marketing (preferred)

Job description

Job Description Product Executive / Product Manager

Position: Product Executive / Product Manager
Department: Marketing / Product Management
Location: Mumbai (with travel as required)
Reporting To: DGM (Marketing)

Job Summary

The Product Executive/Product Manager will be responsible for developing and executing brand strategies, managing promotional campaigns, supporting the sales team with effective marketing inputs and driving brand growth across assigned therapy areas. The role requires close collaboration with cross-functional teams to ensure successful product launches and sustained market performance.

Key Responsibilities

Brand Management

• Develop and implement brand strategies to achieve sales and market share objectives.
• Prepare quarterly brand plans and promotional campaigns.
• Design and update visual aids, leave-behind literature (LBLs), product inputs, and other promotional materials.
• Monitor brand performance and recommend corrective actions.

Marketing & Promotional Activities

• Coordinate with the creative team for promotional material development.
• Plan and manage promotional budgets within approved limits.
• Ensure timely availability and distribution of promotional materials and product samples.
• Conduct competitor analysis and monitor market trends.

Sales Force Support

• Train and brief the field force on product positioning, detailing, and promotional strategies.
• Conduct product training sessions and cycle meeting presentations.
• Prepare product manuals, detailing guides, FAQs, and scientific communication.

Field Work

• Spend 5-7 days per month in the field with Territory Managers to understand doctors feedback and implementation of activities

Compliance

• Ensure all promotional activities comply with applicable pharmaceutical regulations and company policies.

Qualifications

• B.Pharm / B.Sc (Life Sciences)
• MBA in Marketing (preferred)

Experience

• Product Executive: 1–3 years of pharmaceutical product management or marketing experience.
• Product Manager: 3–6 years of pharmaceutical product management experience with successful brand management exposure.

Skills Required

• Strong brand management and marketing skills
• Excellent communication and presentation abilities
• Analytical and strategic thinking
• Market research and competitor analysis
• Budget planning and campaign execution
• Product training and sales-force engagement
• Proficiency in Microsoft Excel and PowerPoint
• Ability to work collaboratively across departments