Presales Specialist

Social Beat; Chennai; On-site; INR 350,000 - 600,000; Full time

Job summary

Social Beat in Chennai is hiring a Presales/Lead Generation Specialist to drive new business by identifying, researching and qualifying high-potential leads. You will collaborate with sales and marketing to maintain a healthy pipeline.

The ideal candidate is proactive, detail-oriented, and data-driven, with strong communication and CRM skills to track activity and convert prospects into opportunities for the team.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Experience in lead generation or sales.
• Proficient with CRM software and lead generation tools.
• Strong written and verbal communication skills.

Responsibilities

• Lead research to identify potential leads based on target demographics and regions.
• Qualify leads against criteria and identify decision-makers.
• Initiate contact via email, calls, and social channels with personalized outreach.
• Maintain lead data in CRM and track lead generation metrics.
• Collaborate with sales/marketing to align efforts and provide feedback.
• Analyze data to identify trends and continuously improve processes.

Skills

Lead research

Lead qualification

Outreach

Data management

Analytical mindset

Team collaboration

Education

Bachelor's degree in Marketing/Business

Tools

CRM software

LinkedIn/industry tools

Lusha

Job description

The Presales/ Lead Generation Specialist plays a pivotal role in driving new business opportunities by identifying, researching, and qualifying potential leads. This individual will work closely with the sales and marketing teams to ensure a steady pipeline of high-quality prospects that align with the

company goals target market. The ideal candidate is proactive, detail-oriented, and possesses strong communication and analytical skills.

Key Responsibilities:

• 1. Lead Research and Identification:
• - Conduct market research to identify potential leads based on defined target demographics, industries, and regions.
• - Use various tools and platforms (e.g., LinkedIn, CRM systems, industry directories, Lusha) to gather information about potential customers.
• 2. Lead Qualification:
• - Evaluate leads against predefined criteria to determine their potential and readiness for sales
• - Identify decision-makers and key stakeholders within target organizations.
• 3. Outreach and Engagement:
• - Initiate contact with potential leads through email, phone calls, social media, and other channels.
• - Create and send personalized outreach messages that resonate with the target audience.
• - Maintain consistent follow-up with leads to nurture relationships and move them through the
• 4. Data Management:
• - Maintain accurate and up-to-date lead information in the CRM system.
• - Track and report on lead generation metrics, such as the number of leads generated, qualified, and converted.
• - Work closely with the sales and marketing teams to align lead generation efforts with broader
• - Provide feedback on lead quality and suggest improvements to lead generation strategies and tactics.
• 6. Analysis and Optimization:
• - Analyze lead generation data to identify trends, patterns, and areas for improvement.
• - Continuously refine lead generation processes to improve efficiency and effectiveness.

Qualifications:

• - Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience.
• - Proven experience in lead generation, sales, or a related role.
• - Strong understanding of lead generation strategies and tools.
• - Excellent communication skills, both written and verbal.
• - Proficient in using CRM software and other lead generation tools.
• - Ability to work independently and as part of a team.
• - Strong organizational skills and attention to detail.
• - Analytical mindset with the ability to interpret data and make data-driven decisions.