PPC Specialist

HireFlexperts; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

HireFlexperts is seeking a hands-on PPC Specialist with 4+ years of experience in Google Ads execution, optimization and performance management. The ideal candidate should manage high-budget accounts and e-commerce brands with a laser focus on ROAS, conversions, revenue and ROI.

You will execute campaigns across Search, Performance Max, Shopping, Display and YouTube; optimize bidding, keywords and creatives; set up conversion tracking with GA4 and GTM; analyze data and deliver actionable

Qualifications

• 3+ years of hands-on Google Ads/PPC experience.
• Experience with e-commerce brands.
• Proficient in Google Search Ads and Performance Max.
• Knowledge of Google Shopping, Display, YouTube, GA4, and GTM.
• Strong understanding of ROAS, CPA, CPC, CTR, and revenue.
• Strong analytical skills and independent campaign optimization.

Responsibilities

• Execute and manage Google Ads campaigns across Search, Performance Max, Shopping, Display, and YouTube.
• Manage high-budget accounts and optimize for ROAS, CPA, CPC, CTR, revenue.
• End-to-end campaign execution including keyword research, ad creation, bidding, budgeting, targeting, and optimization.
• Analyze search terms and implement negative keywords.
• Optimize campaigns based on audience, location, device, products, and performance data.
• Conduct A/B testing of ads, landing pages, and strategies.
• Set up and monitor conversion tracking using Google Ads, GA4, and GTM.
• Prepare performance reports and provide actionable optimization insights.

Skills

Google Ads

PPC

E-commerce

Performance Max

Google Shopping

GA4

GTM

ROAS optimization

Campaign analytics

Tools

GA4

GTM

Job description

We are looking for a hands-on PPC Specialist with 4+ years of experience in Google Ads execution, optimization, and performance management. The ideal candidate should have experience handling high-budget accounts and e-commerce brands, with a strong focus on ROAS, conversions, revenue, and ROI.

Key Responsibilities

• Execute and manage Google Ads campaigns across Search, Performance Max, Shopping, Display, and YouTube.
• Manage high-budget accounts and optimize campaigns for ROAS, CPA, CPC, CTR, conversions, and revenue.
• Handle end-to-end campaign execution including keyword research, ad creation, bidding, budgeting, targeting, and optimization.
• Analyze search terms and implement negative keywords to improve traffic quality.
• Optimize campaigns based on audience, location, device, products, and performance data.
• Conduct A/B testing of ads, landing pages, and campaign strategies.
• Set up and monitor conversion tracking using Google Ads, GA4, and GTM.
• Prepare performance reports and provide actionable optimization insights.

Requirements

• 3+ years of hands-on Google Ads/PPC experience.
• Strong hands-on experience with e-commerce brands.
• Excellent proficiency in Google Search Ads and Performance Max.
• Good knowledge of Google Shopping, Display, YouTube, GA4, and GTM.
• Strong understanding of ROAS, CPA, CPC, CTR, conversions, and revenue.
• Strong analytical skills and ability to independently execute and optimize campaigns.