Google Ads Specialist – Search & Display

Santa Browser; Hyderabad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Santa Browser in Hyderabad is seeking a Google Ads Specialist with 2+ years of hands-on experience in managing and optimizing Google Search & Display campaigns. You will drive performance marketing strategies, perform keyword research, A/B testing, and analytics, and collaborate with content and product teams to improve ROI.

The role offers growth in a fast-paced, data‑driven environment with exposure to GA4, GTM, and advanced bidding strategies.

Qualifications

• 2+ years of hands-on experience in Google Ads / PPC / Performance Marketing.
• Strong experience managing Search and Display campaigns.
• Experience with GA4 and Google Tag Manager preferred.

Responsibilities

• Plan, create, manage, and optimize Google Search & Display campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Create and optimize ad copies to improve CTR and conversion rates.
• Manage campaign budgets and ensure efficient CPC, CPA, ROAS, and ROI.
• Monitor campaign performance and identify opportunities for optimization.
• Perform A/B testing for ads, landing pages, keywords, and bidding strategies.
• Implement and optimize different bidding strategies based on campaign objectives.
• Analyze campaign performance using Google Ads, GA4, and GTM.
• Prepare regular performance reports with actionable insights.
• Identify trends and continuously experiment with new strategies to improve campaign performance.
• Collaborate with creative, content, and product teams for campaign requirements.
• Stay updated with the latest Google Ads features, policies, trends, and best practices.

Skills

Google Ads

PPC

Performance Marketing

Tools

GA4

Google Tag Manager

Job description

About The Role

We are looking for a Google Ads Specialist with 2+ years of hands-on experience in managing and optimizing Google Search & Display campaigns. The ideal candidate should have strong knowledge of performance marketing, campaign optimization, analytics, and driving measurable ROI.

Key Responsibilities

• Plan, create, manage, and optimize Google Search & Display campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Create and optimize ad copies to improve CTR and conversion rates.
• Manage campaign budgets and ensure efficient CPC, CPA, ROAS, and ROI.
• Monitor campaign performance and identify opportunities for optimization.
• Perform A/B testing for ads, landing pages, keywords, and bidding strategies.
• Implement and optimize different bidding strategies based on campaign objectives.
• Analyze campaign performance using Google Ads, Google Analytics (GA4), and Google Tag Manager.
• Prepare regular performance reports with actionable insights.
• Identify trends and continuously experiment with new strategies to improve campaign performance.
• Collaborate with creative, content, and product teams for campaign requirements.
• Stay updated with the latest Google Ads features, policies, trends, and best practices.

Requirements

• 2+ years of hands-on experience in Google Ads / PPC / Performance Marketing.
• Strong experience managing Search and Display campaigns.
• Good understanding of keyword research, match types, negative keywords, ad extensions/assets, and audience targeting.
• Experience with conversion tracking and campaign analytics.
• Strong understanding of CPC, CTR, CPA, ROAS, Quality Score, Conversion Rate, and other performance metrics.
• Experience with GA4 and Google Tag Manager is preferred.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and budgets simultaneously.
• Good communication and reporting skills.

Preferred

• Experience working with high-volume campaigns and performance-driven businesses.
• Experience with lead generation, e-commerce, or app/user acquisition campaigns is an advantage.

What We Offer

• Opportunity to work on performance-driven digital marketing campaigns.
• Growth and learning opportunities.
• Collaborative and fast-paced work environment.
• Competitive compensation based on experience and expertise.

Skills: google ads,display campaigns,google search