Ppc Executive

Lnsel Software; North 24 Parganas District; On-site; INR 600,000 - 900,000; Full time

Job summary

Lnsel Software in India is seeking a Performance Marketing Specialist to plan, manage, and optimize Google Ads and Meta Ads campaigns. You will monitor key metrics and conduct keyword research to improve lead quality while reducing CPL.

The role requires hands-on experience with Google Ads, Meta Ads, GA4, GTM, and strong Excel reporting skills. You will collaborate with content/design teams and continually test audiences and creatives to maximize ROAS.

Qualifications

• Hands-on experience in Performance Marketing / Paid Advertising.
• Practical experience with Google Ads and Meta Ads.
• Good understanding of CPC, CPM, CTR, CPL, Conversion Rate, and ROAS.
• Basic knowledge of GA4/Google Analytics, Google Tag Manager, Meta Pixel, and UTM tracking.
• Ability to analyze campaign data and make optimization decisions.
• Good Excel/reporting skills.
• Strong analytical and problem-solving abilities.
• Good communication skills and willingness to learn.

Responsibilities

• Plan, set up, manage, and optimize Google Ads and Meta Ads campaigns.
• Monitor KPIs such as CPC, CPM, CTR, CPL, Conversion Rate, and ROAS.
• Conduct keyword research, negative keywords, audience targeting, and optimization.
• Monitor campaign performance and identify opportunities to improve lead quality and reduce CPL.
• Coordinate with Meta Ads Manager/Business Suite, Google Ads, GA4, and GTM.
• Monitor tracking, pixels, conversions, and UTM parameters.
• Analyze campaign performance and prepare reports using Excel/Looker Studio.
• Identify reasons for poor performance and recommend corrective actions.
• Assist with remarketing and audience creation, including lookalikes.
• Coordinate with content/design team for creatives and requirements.
• Continuously test audiences, creatives, and ad strategies.

Skills

Performance Marketing

Paid Advertising

Google Ads

Meta Ads

Campaign Optimization

A/B Testing

Data Analysis

Excel

UTM Tracking

GA4

Tools

GA4/Google Analytics

Google Tag Manager

Looker Studio

Meta Pixel

Job description

Key Responsibilities

• Plan, set up, manage, and optimize Google Ads and Meta Ads campaigns.
• Monitor key performance metrics such as CPC, CPM, CTR, CPL, Conversion Rate, and ROAS.
• Conduct basic keyword research, negative keyword management, audience targeting, and campaign optimization.
• Monitor campaign performance and identify opportunities to improve lead quality and reduce CPL.
• Work with Meta Ads Manager/Business Suite, Google Ads, Google Analytics/GA4, and Google Tag Manager.
• Monitor campaign tracking, pixels, conversions, and UTM parameters.
• Analyse campaign performance and prepare regular reports using Excel, Looker Studio, or similar tools.
• Identify reasons for poor campaign performance and recommend corrective actions.
• Assist with remarketing and audience creation, including lookalike audiences.
• Coordinate with the content/design team for ad creatives and campaign requirements.
• Keep track of campaign trends and continuously test different audiences, creatives, and ad strategies.

Requirements

• Hands-on experience in Performance Marketing / Paid Advertising.
• Practical experience with Google Ads and Meta Ads is required.
• Good understanding of CPC, CPM, CTR, CPL, Conversion Rate, and ROAS.
• Basic knowledge of GA4/Google Analytics, Google Tag Manager, Meta Pixel, and UTM tracking.
• Ability to analyze campaign data and make optimization decisions.
• Good Excel/reporting skills.
• Strong analytical and problem-solving abilities.
• Good communication skills and willingness to learn.