PPC Specialist

E2M; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

E2M is seeking an experienced PPC Specialist to strategize, manage and optimize paid search and social campaigns across Google, Facebook and Instagram. You will harness GA4 insights and Looker Studio reports to improve conversions, reduce cost per acquisition and scale successful creative assets for ecommerce clients.

You will handle budgets above $10k/month, develop retargeting plans, test messaging, and present data-driven proposals to clients.

Qualifications

• 3+ years creating and managing PPC campaigns (Google, Facebook, Instagram).
• Experience budgeting $10,000+ per month for Search, Display and video.
• Provide examples and metrics of successful campaigns across platforms.
• Proficient in digital campaign management, processes, workflow and KPIs.
• Direct experience with interactive marketing, media strategy and planning.
• Develop and launch targeted retargeting and ecommerce CRO campaigns.
• Create innovative strategies to improve performance and reduce cost.
• Strong data analysis and ability to interpret results.
• Stay updated on paid search and paid social trends; share knowledge.
• Excellent written and verbal communication; US market experience a plus.
• Advanced GA4 analysis and Looker Studio reporting experience.
• Experience making client proposals and setting pricing.
• Google Analytics: 3 years; Facebook Advertising: 3 years.

Responsibilities

• Strategize and Analyze- unravel margins and deep-dive conversion rates for revenue growth.
• Assist in creating ads that convert.
• Investigate buyer persona and target audience.
• Test and tweak with meticulous A/B testing for top personas and copy.
• Troubleshoot data and adjust accordingly.
• Scale successful campaigns for profitability and growth.
• Track funnel performance and maintain visibility on ad traffic.

Skills

PPC advertising management

Google Analytics GA4

Google Looker Studio

Facebook Advertising

Copywriting

Data analysis

Campaign optimization

Retargeting campaigns

E-commerce CRO

US market familiarity

Tools

Google Ads

Facebook Ads Manager

GA4

Looker Studio

Job description

• Strategize and Analyze- unravel our margins and deep-dive into our conversion rates to create a blueprint for true revenue growth.
• Assist in creating amazing ads that convert.
• Investigate our buyer persona and tap into our target audience.
• Test and tweak- meticulously and strategically A/B test everything. Test, tweak, and test again to work out the top-performing personas, target copy, and creative.
• Troubleshoot - read the data and adjust accordingly.
• Scale up what works for maximum profitability and business growth. Have an eagle eye on every stat and number.
• Track- Understand the inner workings of our funnel and set it up and connect the dots so Always be aware of exactly what's happening with our ad traffic at any point.

Responsibilities

• Strategize and Analyze- unravel our margins and deep-dive into our conversion rates to create a blueprint for true revenue growth.
• Assist in creating amazing ads that convert.
• Investigate our buyer persona and tap into our target audience.
• Test and tweak- meticulously and strategically A/B test everything. Test, tweak, and test again to work out the top-performing personas, target copy, and creative.
• Troubleshoot - read the data and adjust accordingly.
• Scale up what works for maximum profitability and business growth. Have an eagle eye on every stat and number.
• Track- Understand the inner workings of our funnel and set it up and connect the dots so Always be aware of exactly what's happening with our ad traffic at any point.

Requirements

• 3+ years creating and managing successful PPC advertising campaigns (Google, Facebook, Instagram). Copywriting experience is a huge plus.
• Experience working with ad budgets of at least $10,000+ per month for Search, Display and video campaigns.
• Examples and metrics of successful ad campaigns you managed across multiple platforms.
• Proven skills in digital campaign management, including processes, workflow, and campaign performance against KPIs.
• Direct experience with interactive marketing and media strategy, planning, and campaign management.
• Ability to develop and launch highly targeted retargeting ad campaigns and E-commerce conversion rate optimization.
• You are able to create innovative strategies to increase performance and decrease cost.
• You are analytical and possess the ability to evaluate data and interpret results.
• You thrive on being in-the-know on the newest paid search and paid social trends, and you freely share your knowledge with other colleagues.
• Strong written communication and verbal communication. Working in the US market is Plus.
• Advanced GA4 analysis skills along with Google Lookers studio for reporting.
• Experience in making client proposals and setting pricing for the campaigns.
• Google Analytics: 3 years (Required).
• Facebook Advertising: 3 years (Required).

This job was posted by Pavan Singh from E2M.