Senior PPC Analyst

Orange Digital Marketing; Chennai District; On-site; INR 500,000 - 1,000,000; Full time

Job summary

Orange Digital Marketing in Chennai is seeking a Senior PPC Specialist to plan, execute, and optimise Google, Meta, LinkedIn, and YouTube Ads for both local clients and international markets. You will drive ROI through careful budgeting, keyword research, and ongoing optimisation.

The role requires 3–5 years of hands-on PPC experience, proficiency with GA4 and GTM, and strong analytical and reporting skills.

Qualifications

• 3 to 5 years of experience managing PPC campaigns, including local and international/USA campaigns.
• Strong experience with Google Ads, Meta Ads, LinkedIn Ads.
• Proficient in analytics, reporting, and communication.
• Experience optimizing campaigns based on ROAS, CPA, CPL, CTR, and Conversion Rate.
• Hands‑on experience with GA4, GTM, and conversion tracking.

Responsibilities

• Plan, execute, and optimise PPC campaigns for local businesses and international/USA markets.
• Monitor campaign performance, run A/B tests, and maximise ROI.
• Conduct keyword research, audience analysis, and competitor research for local and global audiences.
• Manage Search, Display, Performance Max, Shopping, Video, and Remarketing campaigns.
• Prepare performance reports and provide actionable insights.
• Collaborate with marketing, SEO, content, and design teams on campaign strategy.

Skills

PPC campaign management

Analytics & reporting

Communication

A/B testing

ROAS optimization

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA4

GTM

Conversion tracking

Job description

Job Description

We're looking for a Senior PPC Specialist with experience in managing local and international/USA campaigns. The ideal candidate will plan, execute, and optimise Google, Meta, LinkedIn, and YouTube Ads to deliver strong ROI.

Role & responsibilities

• Plan, execute, and optimise PPC campaigns for local businesses and international/USA markets.
• Monitor campaign performance, run A/B tests, and maximise ROI.
• Conduct keyword research, audience analysis, and competitor research for local and global audiences.
• Manage Search, Display, Performance Max, Shopping, Video, and Remarketing campaigns.
• Prepare performance reports and provide actionable insights.
• Collaborate with marketing, SEO, content, and design teams on campaign strategy.

Preferred candidate profile

• 3 to 5 years of experience managing PPC campaigns, including Local and international/USA campaigns.
• Strong experience with Google Ads, Meta Ads, LinkedIn Ads.
• Strong analytical, reporting, and communication skills.
• Experience optimising campaigns based on ROAS, CPA, CPL, CTR, and Conversion Rate.
• Hands‑on experience with GA4, GTM, and conversion tracking.
• Strong understanding of PPC strategy, campaign optimisation, and ROI improvement.

Contact Details

Mobile: [phone]
Email: [e-mail]