Senior PPC Expert

Backdropsource India; India; Hybrid; INR 1,800,000 - 3,200,000; Full time

Job summary

Backdropsource India is seeking a Senior PPC Expert to own and scale our paid acquisition engine across Google, Meta, LinkedIn and other platforms, driving revenue and ROAS for our global e-commerce brand.

You will plan, execute, and optimize end-to-end campaigns, manage budgets and bidding, run tests, and collaborate with design and content teams to create high-converting landing pages for North America, Europe, and beyond.

Qualifications

• 5+ years of hands-on PPC experience for an e-commerce Brand (B2B)
• Demonstrated ability to manage significant ad spend profitably across Google, Meta, and LinkedIn
• Strong command of GA4, Google Ads Editor, Meta Business Suite, and LinkedIn Campaign Manager with conversion tracking incl. offline
• Analytical, data-driven mindset with ability to derive insights from numbers
• Understanding of ecommerce funnels and revenue-linked paid media strategy
• Ability to build a paid strategy from ground up and explain performance to non-technical stakeholders

Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other channels for international markets
• Own budget allocation and bidding strategy to hit ROAS/CPA/CAC targets
• Drive keyword research, audience segmentation, and A/B testing for improvement
• Manage conversion tracking, pixels, tagging, including offline conversion tracking
• Collaborate with design/content teams on creatives and landing pages; run structured tests
• Pilot new paid channels (e.g., Microsoft Ads, Pinterest, TikTok) when impactful
• Support brand-building for new product lines; scale paid strategy to new markets
• Build and present performance dashboards and insights to leadership
• Stay updated on platform changes and adjust strategy accordingly

Skills

PPC management

Google Ads

Meta Ads

LinkedIn Ads

GA4

Analytics

Conversion tracking

Tools

GA4

Google Ads Editor

Meta Business Suite

LinkedIn Campaign Manager

Google Tag Manager

Microsoft Ads

Pinterest

Job description

Remote ( Initial training at Office Coimbatore)| In Office | Performance Marketing | Industry Standard Compensation

About the Role

Backdropsource is a fast-growing global e-commerce brand delivering custom-printed backdrops and fabrics to customers across international markets (North America & Europe). We're looking for a Senior PPC Expert to own and scale our paid acquisition engine. This is a hands-on, ownership role — you'll plan, run, and optimize paid campaigns end-to-end across Google, Meta, LinkedIn, and other platforms, with a direct line to revenue and ROAS, not just spend management.

Hands-on e-commerce (B2B) PPC experience is mandatory for this role.

What We're Looking For

• 5+ years of hands-on PPC experience, with mandatory hands-on experience running paid campaigns for an e-commerce (B2B) brand
• Proven track record of managing significant ad spend profitably across Google Ads, Meta Ads, and LinkedIn Ads
• Strong command of GA4, Google Ads Editor, Meta Business Suite, and LinkedIn Campaign Manager, along with conversion tracking setups — including offline conversion tracking
• Analytical, data-driven mindset — comfortable digging into numbers to find the "why" behind performance
• Understanding of e-commerce funnels and how paid media connects to overall revenue goals
• Capable of helping take a brand or product line from zero to one — comfortable building a paid strategy from the ground up, not just optimizing an existing one
• Clear communicator, able to explain performance and strategy to non-technical stakeholders

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other paid channels for our international markets (North America & Europe)
• Own budget allocation and bidding strategy to hit target ROAS / CPA / CAC across campaigns and markets
• Drive keyword research, audience segmentation, and ad copy/creative testing to continuously improve campaign performance
• Manage conversion tracking, pixels, and tagging (GA4, Google Tag Manager, Meta Pixel/CAPI, LinkedIn Insight Tag), including offline conversion tracking, to ensure clean, reliable data
• Partner with the design and content team on ad creatives and landing pages, and run structured A/B tests
• Identify and pilot new paid channels (e.g. Microsoft Ads, Pinterest, TikTok Ads) where they can move the needle
• Support brand-building for new or early-stage product lines, taking paid strategy from zero to one as we expand into new markets or launch new offerings
• Build and present performance reports and dashboards to leadership with clear insights and next actions
• Stay ahead of platform updates, bidding algorithm changes, and industry best practices, and adapt strategy accordingly

Nice to Have

• Experience running paid campaigns for a Shopify or similar e-commerce store
• Prior experience marketing to North American and/or European audiences
• Familiarity with tools like Semrush, Triple Whale, or similar attribution/analytics platforms