Digital Marketing Executive (PPC Specialist)

TrooInbound Private Limited; India; On-site; INR 450,000 - 750,000; Full time

Job summary

TrooInbound Private Limited is hiring a Digital Marketing Executive (PPC Specialist) to plan, execute, and optimize paid and organic campaigns across Google Ads, Facebook, and other channels.

You will work with cross-functional teams to design data-driven strategies, manage budgets, and improve ROI, with emphasis on SEO and PPC fundamentals, analytics, and hands-on campaign management.

Qualifications

• 6 months hands-on PPC experience (Google Ads, Social Media Ads).
• 2 years of SEO and digital marketing execution.
• Strong understanding of SEO and PPC fundamentals and paid advertising strategies.
• Proficiency with Google Ads, GA4, GSC, GTM, Facebook Ads Manager, and Looker Studio.
• On-page and off-page SEO optimization expertise.
• Experience with WordPress or HubSpot CMS.
• Basic HTML/CSS knowledge for SEO/tracking.
• Analytical mindset to interpret campaign data and drive decisions.
• Communication and collaboration skills for campaign improvement.

Responsibilities

• Developing and implementing integrated digital marketing strategies to drive traffic and conversions.
• Planning and managing PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
• Conducting keyword research and competitor analysis to identify opportunities.
• Managing on-page and off-page SEO to improve organic visibility.
• Monitoring and optimizing campaigns to maximize ROI, CTR, and conversions.
• Creating and maintaining performance reports using GA4, GSC, and Looker Studio.
• Collaborating with content, design, and development teams for best practices.
• Staying updated with trends in SEO, SEM, and PPC advertising.
• Assisting in A/B testing, audience targeting, and conversion tracking with GTM.

Skills

PPC

SEO fundamentals

Analytics

CMS (WordPress)

HTML/CSS basics

Keyword research

Campaign optimization

Cross-functional collaboration

Performance reporting

Tools

Google Ads

Google Analytics 4

Google Search Console

Google Tag Manager

Facebook Ads Manager

Looker Studio

LinkedIn Ads

Job description

Digital Marketing Executive (PPC Specialist)

Experience: 2+ Years

No of Position: 1

Job Description

As a Digital Marketing Executive (PPC Specialist), you will be responsible for planning, executing, and optimizing paid and organic digital marketing campaigns to drive traffic, generate leads, and enhance online brand visibility. You will work closely with cross-functional teams to design data-driven strategies, manage advertising budgets, and ensure a strong return on investment (ROI) across multiple platforms including Google Ads, Facebook, and other social channels. This role requires a deep understanding of both PPC and SEO principles, analytics, and hands‑on campaign management experience.

Responsibilities

You will be working as a Digital Marketing Executive within the marketing team, contributing to overall brand awareness, traffic growth, and performance marketing activities. You would be required to participate in campaign planning, performance reviews, and strategic discussions.

Your key responsibilities will include

• Developing and implementing integrated digital marketing strategies to increase traffic, leads, and conversions.
• Planning and managing PPC campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Conducting comprehensive keyword research and competitor analysis to identify high-value opportunities.
• Managing both on-page and off-page SEO efforts to enhance organic visibility and performance.
• Monitoring and optimizing campaigns to maximize ROI, CTR, and conversion rates.
• Creating and maintaining performance reports using analytics tools like Google Analytics 4, Google Search Console, and Looker Studio.
• Collaborating with content, design, and development teams to ensure best digital marketing practices are integrated into campaign assets.
• Staying updated with the latest trends and algorithm updates in SEO, SEM, and PPC advertising.
• Working closely with cross-functional teams to align marketing efforts with overall business goals.
  Assisting in A/B testing, audience targeting, and conversion tracking setup through Google Tag Manager.

Requirements

Primary Skills

• Minimum of 6 months of hands‑on experience in PPC (Google Ads, Social Media Ads).
• At least 2 years of experience in SEO and digital marketing execution.
• Strong understanding of SEO and PPC fundamentals, search engine algorithms, and paid advertising strategies.
• Proficiency in tools such as Google Ads, Google Analytics 4, Google Search Console, Google Tag Manager, Facebook Ads Manager, and Looker Studio.
• Excellent command over on-page and off-page SEO optimization techniques.
• Experience working with content management systems (CMS) such as WordPress or HubSpot.
• Basic knowledge of HTML and CSS for SEO and tracking purposes.
• Analytical mindset with the ability to interpret campaign performance data and make data-driven decisions.
• Strong communication and collaboration skills with a proactive approach to campaign improvement.

Secondary Skills

• Familiarity with LinkedIn Ads, Instagram Ads, and remarketing campaigns.
• Experience with A/B testing tools and conversion rate optimization (CRO) techniques.
• Understanding of Google Data Studio / Looker dashboards for performance visualization.
• Exposure to marketing automation tools and CRM integration.
• Knowledge of eCommerce marketing and product feed optimization is a plus.