PPC Specialist(FB, LinkedIn, Search Ads)

Growth Hackers; Bengaluru; On-site; INR 300,000 - 500,000; Full time

Job summary

A leading performance marketing agency in Bengaluru is seeking a PPC Specialist. This full-time on-site role involves creating, managing, and optimizing campaigns across various platforms. The ideal candidate will have a strategic mindset, strong analytical skills, and experience in digital marketing. Join a dynamic team focused on delivering exceptional results for clients.

Qualifications

• 1–3 years of experience in a digital marketing agency.
• Ability to think strategically beyond clicks and impressions.

Responsibilities

• Develop and execute data-driven paid media strategies.
• Optimize campaigns for ROI/ROAS through A/B testing.

Skills

Analytical Skills

Communication

Strategic Thinking

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Tag Manager

Excel

Google Sheets

Job description

PPC Specialist (FB, LinkedIn, Search Ads)

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Growth Hackers Digital is a modern Performance Marketing Agency based in Bengaluru. We focus on addressing immediate and long-term growth challenges faced by funded startups and MNCs. Our expertise includes Organic Growth, Lead Generation, Content Marketing, and optimizing CAC & ROAS, helping numerous companies achieve their goals. We emphasize understanding the user and creating dynamic campaigns across channels targeting the right audience, with creative content at the core. Testing and optimization are essential for campaign success.

Role Description

This is a full-time, on-site role for a PPC Specialist specializing in Facebook, LinkedIn, and Search Ads. The successful candidate will create, manage, and optimize PPC campaigns on various social media platforms and search engines. Responsibilities also include analyzing web analytics, liaising with clients, and providing regular performance reports.

Key Responsibilities

1. Develop and implement data-driven paid media strategies across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms.
2. Gain a deep understanding of client businesses—industry, pain points, value propositions—and tailor PPC strategies accordingly.
3. Conduct keyword research, audience analysis, competitor analysis, and identify high-intent opportunities.
4. Optimize campaigns for ROI/ROAS through A/B testing, creative iteration, and bid adjustments.
5. Collaborate with content and design teams to produce compelling ad copy and visuals.
6. Create performance reports with insights, trends, and strategic recommendations.
7. Act proactively with clients, suggesting ideas and campaign strategies aligned with their business goals.

Qualifications

1. 1–3 years of experience in a digital marketing agency.
2. Ability to think strategically beyond clicks and impressions—understanding the 'why'.
3. Deep knowledge of Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager.
4. Experience managing multiple clients and campaigns with structured reporting.
5. Strong analytical skills and proficiency with Excel/Google Sheets.
6. Excellent communication and presentation skills for client interactions.

Additional Information

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services