PPC Executive (Google & Meta Ads)

Webential; Ahmedabad District; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

8am to 5pm work timings

Christmas Vacation

Growth opportunities

Job summary

Webential in Ahmedabad, Gujarat is seeking a results-driven PPC Executive to manage paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). You will plan, execute, monitor, and optimize campaigns to drive traffic, leads, and conversions while maintaining ROI and budget efficiency.

The role requires 2-3 years hands-on experience in PPC, strong analytics, and familiarity with GA4, GTM, and ad platforms.

Qualifications

• 2-3 years hands-on experience managing Google Ads and Meta Ads campaigns (agency or in-house).
• Proven track record of managing PPC budgets and delivering measurable ROI.
• Strong understanding of campaign structures, bidding strategies, and audience targeting on both platforms.
• Working knowledge of Google Analytics (GA4), Google Tag Manager, Meta Business Suite/Ads Manager, and Google Merchant Centre.

Responsibilities

• Plan, set up, and manage PPC campaigns across Google Ads and Meta Ads platforms.
• Conduct keyword and audience research to identify growth opportunities.
• Create and optimize ad copies, creatives, and landing page recommendations.
• Monitor daily campaign performance and adjust bids, budgets, and placements.
• Set up and manage conversion tracking and reporting dashboards.
• A/B test ad creatives, landing pages, and audience segments.

Skills

PPC management

Analytics & reporting

Excel/Sheets

Communication

Campaign optimization

Bid management

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Tag Manager

Meta Ads Manager

Google Merchant Centre

Looker Studio / Data Studio

Job description

About the Role

We are looking for a results-driven PPC Executive with hands-on experience managing paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will be responsible for planning, executing, monitoring, and optimising paid campaigns to drive traffic, leads, and conversions for our clients/brand, while maintaining a strong focus on ROI and budget efficiency.

Key Responsibilities

• Plan, set up, and manage PPC campaigns across Google Ads (Search, Display, Shopping, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) platforms.
• Conduct keyword research, audience research, and competitor analysis to identify growth opportunities.
• Create and optimize ad copies, creatives, and landing page recommendations in coordination with the design and content teams.
• Monitor daily campaign performance and make data-driven adjustments to bids, budgets, targeting, and ad placements.
• Track and analyze key metrics such as CTR, CPC, CPA, ROAS, conversion rate, and Quality Score.
• Set up and manage conversion tracking, UTM parameters, and reporting dashboards using Google Analytics, Google Tag Manager, and Meta Pixel/Conversions API.
• A/B test ad creatives, landing pages, and audience segments to improve campaign performance.
• Manage campaign budgets effectively to maximize ROI and minimize wasted ad spend.
• Prepare regular performance reports and present insights and recommendations to clients or internal stakeholders.
• Stay updated with the latest trends, algorithm changes, and best practices in Google Ads, Meta Ads, and the broader digital marketing landscape.
• Collaborate with SEO, content, and social media teams to ensure a cohesive digital marketing strategy.
• Manage multiple client accounts/campaigns simultaneously (if in an agency setup).

Requirements

• 2-3 years of hands-on experience managing Google Ads and Meta Ads campaigns (agency or in-house).
• Proven track record of managing PPC budgets and delivering measurable ROI.
• Strong understanding of campaign structures, bidding strategies, and audience targeting on both platforms.
• Working knowledge of Google Analytics (GA4), Google Tag Manager, Meta Business Suite/Ads Manager, and Google Merchant Centre.
• Good analytical skills with the ability to interpret data and translate it into actionable insights.
• Basic understanding of SEO, landing page optimisation, and conversion rate optimisation (CRO) is a plus.
• Proficiency in MS Excel/Google Sheets for reporting and data analysis.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects/campaigns with strong attention to detail and deadlines.
• Bachelor's degree in Marketing, Business, or a related field (preferred, not mandatory).

Preferred Skills

• Google Ads Certification and/or Meta Blueprint Certification.
• Experience with other ad platforms such as LinkedIn Ads, Microsoft (Bing) Ads, or programmatic advertising.
• Familiarity with third-party PPC/reporting tools (e.g., Google Data Studio/Looker Studio, SEMrush, SE Ranking, Windsor.ai, or similar).
• Exposure to AI-powered tools for campaign automation and optimisation is preferred - e.g., AI-assisted ad copy/creative generation (ChatGPT, Google Ads' built-in AI tools, Copy.ai, AdCreative.ai), automated bid/budget management and rule-based automation scripts, AI-driven audience/creative insights, and use of Performance Max/Advantage+ style automated campaign types.
• Experience with e-commerce campaigns (Shopping Ads, Performance Max, catalogue-based Meta campaigns) is an advantage.
• Basic understanding of HTML/CSS for landing page troubleshooting (nice to have, not mandatory).
• Prior experience working in a digital marketing agency handling multiple client accounts.

What We Offer

• Opportunity to work on diverse campaigns across industries and platforms.
• Collaborative and growth-oriented work environment.
• Exposure to the latest tools and technologies in performance marketing.
• 8am to 5pm work timings
• Career growth opportunities within the digital marketing team.
• Christmas Vacation