Performance Marketing Team Lead

Circolife; Thane; Hybrid; INR 800,000 - 1,400,000; Full time

Job summary

Circolife, a climate-tech company, is hiring a Digital Marketing Manager (Performance & Lead Generation) in Thane/Hybrid. You will own paid digital advertising and B2B lead generation, driving MEASURABLE growth and high-quality MQLs for the sales team.

You will manage Google, Meta, and LinkedIn campaigns, work with agencies, optimize budgets for ROAS, and ensure CRM integrations. Strong analytics, GA4, GTM, and CRO experience required.

Qualifications

• 3–5 years in performance marketing for B2B.
• Expertise with Google Ads and LinkedIn Ads.
• Experience with SaaS or subscription models.
• Strong analytical and project management skills.

Responsibilities

• Develop and manage paid ads for Google, Meta, and LinkedIn to generate B2B leads.
• Manage external creative and media agencies and ensure timely delivery of campaign assets.
• Own and optimize advertising budgets to maximize ROAS and CPL targets.
• Collaborate on ad creatives and copy with stakeholders.
• Own MQL quantity and quality aligned with SQL criteria.
• Optimize landing pages and lead forms through CRO.
• Ensure CRM and marketing automation integrations for seamless lead flow.
• Track KPIs including CPL, CTR, CPA, ROAS, and conversions.
• Analyze campaign performance using GA4 and dashboards.
• Prepare forecasts and budget projections.

Skills

Google Ads

LinkedIn Ads

B2B Lead Gen

GA4

Google Tag Manager

Campaign Analytics

CRM Integration

Tools

GA4

Google Tag Manager

Job description

Digital Marketing Manager (Performance & Lead Generation)

Company Overview: Circolife is a pioneering climate-tech company offering IoT-enabled, 5-star energy-efficient AC units to B2B clients (offices, F&B, gyms) via a subscription model. We help businesses save up to 30% on electricity while eliminating capital expenditure. Join us to drive sustainable growth!

Job Details

• Experience Required: 3 to 5 years


• Location: Thane / Hybrid


• Reports To: Head of Marketing / CEO

Role Summary

We are seeking a highly analytical and results-driven Digital Marketing Manager to take complete ownership of all paid digital advertising and B2B lead generation efforts. This role is critical for driving measurable business growth by securing high-quality Marketing Qualified Leads (MQLs) for the Sales team, optimizing Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).

Key Responsibilities

• Develop and execute paid advertising strategies across Google Ads, Meta Ads, and LinkedIn Ads for B2B lead generation.


• Manage external creative and media agencies and ensure timely delivery of campaign assets.


• Own and optimize advertising budgets to maximize ROAS and achieve CPL targets.


• Collaborate on ad creatives and copy with internal and external stakeholders.


• Own MQL quantity and quality aligned with SQL criteria.


• Optimize landing pages, lead forms, and digital funnels through CRO initiatives.


• Ensure CRM and marketing automation integrations for seamless lead flow.


• Track KPIs including CPL, CTR, CPA, ROAS, and conversion rates.


• Analyze campaign performance using GA4 and platform dashboards.


• Prepare forecasts and budget projections.

Required Skills & Qualifications

• 35 years of hands-on performance marketing experience with B2B lead generation.


• Expertise in Google Ads and LinkedIn Ads.


• Experience managing creative/media agencies.


• Strong knowledge of GA4, Google Tag Manager, and campaign analytics.


• Experience in B2B, SaaS, subscription businesses, or high-value sales cycles preferred.


• Excellent analytical, communication, and project management skills.