Digital Marketing Manager

N Human Resources & Management Systems; Thane; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

N Human Resources & Management Systems in Thane is seeking a Digital Marketing Manager (Performance & Lead Generation) to own all paid digital advertising and B2B lead generation, optimizing for CAC and ROAS while coordinating internal and external resources.

You will drive strategy across Google, Meta, and LinkedIn ads, manage agencies, own the budget, and work with sales to ensure high-quality MQLs and efficient CPL. Strong analytics and GA4/GTM skills are essential.

Qualifications

• 3–5 years of hands-on performance marketing with a focus on B2B lead generation.
• Proficiency in managing paid campaigns on Google Ads and LinkedIn Ads.
• Experience working with external agencies and vendors.
• Strong analytics using GA4, GTM and advanced data manipulation.

Responsibilities

• Develop paid advertising strategies across Google, Meta, and LinkedIn for B2B lead generation.
• Manage external agencies to deliver high-quality, on-brand assets on time.
• Own budget allocation to maximize ROAS and minimize CPL.
• Collaborate with internal teams to create effective ad creatives and copy.

Skills

Paid advertising management

B2B lead generation

Campaign optimization

Strategic planning

Agency management

Tools

Google Ads

LinkedIn Ads

Meta Ads

GA4

Google Tag Manager

Job description

N Human Resources & Management Systems | Full time

Digital Marketing Manager (Performance & Lead Generation)

Experience Required 3 to 5 years

Location Thane

Reports To Head of Marketing / CEO

Role Summary:

Driving End-to-End Growth We are seeking a highly analytical and results-obsessed Digital Marketing Manager to take complete ownership of all paid digital advertising and B2B lead generation efforts. This role is critical for driving measurable business growth by securing high-quality Marketing Qualified Leads (MQLs) for our Sales team, optimizing for low Cost Per Acquisition (CPA) and maximum Return on Ad Spend (ROAS). You will be the executor, strategist, and analyst responsible for managing a significant media budget and coordinating all necessary internal and external resources.

Performance Marketing & Campaign Execution

• Strategy & Planning: Develop and execute comprehensive paid advertising strategies across all channels, including Google Ads (SEM/Display/YouTube), Meta Ads (Facebook/Instagram), and LinkedIn Ads, focusing on B2B lead generation.
• Agency & Vendor Management: Act as the primary point of contact for external creative and media agencies. Manage agency workflow, ensuring high-quality, on-brand assets are delivered on time for ad deployment across all channels.
• Budget Ownership: Own, manage, and allocate the advertising budget to maximize Return on Ad Spend (ROAS) and achieve aggressive Cost Per Lead (CPL) targets.
• Creative Collaboration: Work closely with internal and external partners to strategize, produce, and deploy high-performing ad creatives and copy.

Lead Funnel Optimization & CRO

• Lead Quality: Be solely responsible for the quantity and quality of generated leads, aligning MQL criteria closely with Sales Qualified Lead (SQL) benchmarks.
• Conversion Rate Optimization (CRO): Plan and execute experiments on landing pages, lead forms, and digital touchpoints to improve conversion rates across the entire digital.
• MarTech Integration: Ensure clean, real-time data integration and functionality between digital ad platforms and the CRM/Marketing Automation systems for seamless lead nurturing and handover to Sales.

Analytics, Reporting & Insights

• Measurement: Define, track, and report on key performance indicators (KPIs) including CPL, CTR, CPA, and Funnel Drop-off points.
• Data Analysis: Use tools like Google Analytics (GA4) and native platform dashboards to analyze user behavior, translating data into clear, actionable insights for campaign.
• Forecasting: Develop and maintain accurate performance forecasts and budget projections.

Required Skills and Qualifications

• Experience: Minimum 3 to 5 years of hands‑on, proven experience in a performance marketing role, with a strong focus on B2B Lead Generation.
• Platform Mastery: Expert-level proficiency in managing paid campaigns on Google Ads and LinkedIn Ads is essential.
• Agency Oversight: Proven experience working with and managing external creative and
• Analytical Tool Stack: Strong working knowledge of Google Analytics (GA4), Google Tag Manager, and advanced data manipulation skills.
• Soft Skills: Excellent quantitative, communication, and project management skills. Self-starter comfortable operating independently in a fast-paced environment.

or products with a high-value sales cycle is highly advantageous.