Performance Marketing

Sobha Ltd.; Bengaluru; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Sobha Ltd. in Bengaluru seeks a seasoned Performance Marketing Lead to drive scalable lead generation for luxury residential property campaigns. You will own end-to-end campaigns across SEM, programmatic, social, and native channels, focusing on high-quality leads and ROI.

The role demands 8–10 years of experience, with 6+ years in performance-driven digital marketing, and deep Mumbai market insight. Budget ownership and analytics are essential.

Qualifications

• Proven performance-led digital marketing experience for luxury real estate.
• Strong track record in lead generation for high-value residential properties.
• Deep understanding of Mumbai buyer cohorts and market dynamics.

Responsibilities

• Own end-to-end performance marketing campaigns from strategy to reporting.
• Translate objectives into actionable strategies and monthly targets.
• Lead paid channels including SEM, programmatic, social, native, affiliates, portals, and direct buys.
• Drive audience segmentation, funnel optimization, and landing page performance.
• Establish metrics, dashboards, and attribution frameworks aligned to outcomes.
• Optimize campaigns through A/B testing and creative experimentation.
• Collaborate with brand, creative, content, tech, and sales teams to scale impact.

Skills

Performance marketing

Lead generation

Google Ads

Meta Ads

DV360

Taboola

Analytics

Budget management

A/B testing

Mumbai market knowledge

Tools

DV360

DoubleClick

Taboola

Meta Ads Manager

Google Ads Editor

Job description

Drive scalable lead generation and business growth through data-driven performance marketing

strategies across paid digital channels. Own end-to-end campaign execution, optimization, and

measurement with a clear focus on ROI and business impact.

Key responsibilities:

• Own and execute end-to-end performance marketing campaignsfrom strategy and media planning to optimization and reporting—focused on high-quality lead generation.
• Translate business objectives into actionable performance marketing strategies and deliver monthly targets efficiently.
• Lead paid digital channels including Search (SEM), Programmatic (DV360 / DoubleClick), Paid Social (Meta), Native, Affiliates, Portals, and Direct Buys.
• Drive audience segmentation, funnel optimization, and landing page performance to improve conversion rates.
• Establish performance metrics, dashboards, and attribution frameworks aligned to business outcomes.
• Continuously optimize campaigns through A/B testing, creative experimentation, and platform
• Collaborate with internal teams (brand, creative, content, tech, sales) to scale campaign impact and traffic.
• Track digital and social trends, platform updates, and new ad formats to maintain competitive advantage.
• Analyse campaign data, extract insights, and implement corrective actions to improve efficiency and performance.

Skill & Experience:

• Proven experience in performance-led digital marketing for luxury real estate, with a strong track record in lead generation for high-value residential properties in the Mumbai market.
• Deep understanding of Mumbai buyer cohorts, including HNI / UHNI segments, micro-market dynamics, and long consideration cycles.
• Demonstrated ability to drive high-quality, sales-ready leads while balancing CPL efficiency and
• Experience managing large budgets and optimizing campaigns for premium inventory with longer
• 8–10 years of experience with 6+ years in performance-driven digital marketing.
• Strong hands-on expertise in Google Ads, Meta Ads, DV360, Native platforms (e.g., Taboola), and
• Highly analytical, performance-focused, and outcome-driven mindset