Digital Marketing Manager (Performance & Lead Generation)

N Human Resources & Management Systems; Thane; On-site; INR 800,000 - 1,200,000; Full time

Job summary

N Human Resources & Management Systems is hiring a Digital Marketing Manager in Thane, India, with a focus on driving end-to-end growth through B2B lead generation. This role involves managing a significant media budget and optimizing campaigns across platforms like Google Ads and LinkedIn Ads.

The ideal candidate will have 3-5 years of experience in performance marketing and a strong analytical background. Excellent communication and project management skills are essential.

Qualifications

• Minimum 3 to 5 years of experience in a performance marketing role.
• Expert-level proficiency in managing paid campaigns on Google Ads and LinkedIn Ads.
• Strong working knowledge of Google Analytics (GA4) and advanced data manipulation skills.

Responsibilities

• Develop and execute paid advertising strategies across all channels.
• Manage agency workflow and ensure timely delivery of ad assets.
• Own and allocate the advertising budget to achieve CPL targets.
• Plan experiments to improve conversion rates across digital funnels.
• Report on key performance indicators to inform campaign refinement.

Skills

Performance marketing

B2B lead generation

Google Ads

LinkedIn Ads

Google Analytics (GA4)

Communication skills

Project management

Tools

Google Tag Manager

Job description

Digital Marketing Manager (Performance & Lead Generation)

Company Overview

Circolife is a pioneering climate-tech company offering IoT-enabled, 5-star energy-efficient AC units to B2B clients (offices, F&B, gyms) via a subscription model. We help businesses save up to 30% on electricity while eliminating capital expenditure. Join us to drive sustainable growth!

Job Details

• Field Value
• Experience Required 3 to 5 years
• Location Thane / Hybrid
• Reports To Head of Marketing / CEO

Role Summary

Driving End-to-End Growth We are seeking a highly analytical and results‑obsessed Digital Marketing Manager to take complete ownership of all paid digital advertising and B2B lead generation efforts. This role is critical for driving measurable business growth by securing high‑quality Marketing Qualified Leads (MQLs) for our Sales team, optimizing for low Cost Per Acquisition (CPA) and maximum Return on Ad Spend (ROAS). You will be the executor, strategist, and analyst responsible for managing a significant media budget and coordinating all necessary internal and external resources.

Key Responsibilities (KRAs)

1. Performance Marketing & Campaign Execution
   • Strategy & Planning: Develop and execute comprehensive paid advertising strategies across all channels, including Google Ads (SEM/Display/YouTube), Meta Ads (Facebook/Instagram), and LinkedIn Ads, focusing on B2B lead generation.
   • Agency & Vendor Management: Act as the primary point of contact for external creative and media agencies. Manage agency workflow, ensuring high-quality, on-brand assets are delivered on time for ad deployment across all channels.
   • Budget Ownership: Own, manage, and allocate the advertising budget to maximize Return on Ad Spend (ROAS) and achieve aggressive Cost Per Lead (CPL) targets.
   • Creative Collaboration: Work closely with internal and external partners to strategize, produce, and deploy high-performing ad creatives and copy.
2. Lead Funnel Optimization & CRO
   • Lead Quality: Be solely responsible for the quantity and quality of generated leads, aligning MQL criteria closely with Sales Qualified Lead (SQL) benchmarks.
   • Conversion Rate Optimization (CRO): Plan and execute experiments on landing pages, lead forms, and digital touchpoints to improve conversion rates across the entire digital funnel.
   • MarTech Integration: Ensure clean, real-time data integration and functionality between digital ad platforms and the CRM/Marketing Automation systems for seamless lead nurturing and handover to Sales.
3. Analytics, Reporting & Insights
   • Measurement: Define, track, and report on key performance indicators (KPIs) including CPL, CTR, CPA, and Funnel Drop-off points.
   • Data Analysis: Use tools like Google Analytics (GA4) and native platform dashboards to analyze user behavior, translating data into clear, actionable insights for campaign refinement.
   • Forecasting: Develop and maintain accurate performance forecasts and budget projections.

Required Skills and Qualifications

• Experience: Minimum 3 to 5 years of hands‑on, proven experience in a performance marketing role, with a strong focus on B2B Lead Generation.
• Platform Mastery: Expert‑level proficiency in managing paid campaigns on Google Ads and LinkedIn Ads is essential.
• Agency Oversight: Proven experience working with and managing external creative and media agencies/vendors.
• Analytical Tool Stack: Strong working knowledge of Google Analytics (GA4), Google Tag Manager, and advanced data manipulation skills.
• Domain Knowledge: Previous experience marketing B2B, SaaS, subscription services, or products with a high‑value sales cycle is highly advantageous.
• Soft Skills: Excellent quantitative, communication, and project management skills. Self‑starter comfortable operating independently in a fast‑paced environment.