Digital Marketing Manager

n Human Resources & Management Systems [ nHRMS ]; Thane; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

nHRMS is seeking a Digital Marketing Manager (Performance & Lead Generation) to own paid digital advertising and B2B lead generation efforts in Thane. You will manage a significant media budget, coordinate with agencies, and drive high-quality MQLs for the sales team.

Responsibilities include strategy, budget ownership, CRO, and analytics using GA4 and GTM to improve ROAS and CPL targets, with a focus on SaaS/B2B markets.

Qualifications

• 3–5 years of hands-on performance marketing experience with a focus on B2B lead generation.
• Expert-level proficiency in managing paid campaigns on Google Ads and LinkedIn Ads.
• Experience coordinating with external creative and media agencies/vendors.
• Strong working knowledge of GA4, Google Tag Manager, and data manipulation.

Responsibilities

• Develop and execute paid advertising strategies across Google, Meta, and LinkedIn for B2B lead generation.
• Oversee agencies and asset delivery for on-time ad deployment across channels.
• Own the advertising budget to maximize ROAS and minimize CPL.
• Collaborate with internal and external partners to create high-performing ad creatives and copy.
• Optimize lead funnel and CRO including landing pages and forms.

Skills

B2B lead generation

Paid campaigns management

GA4

Google Ads

LinkedIn Ads

Agency management

Data analysis

Tools

GA4

Google Tag Manager

Job description

Digital Marketing Manager (Performance & Lead Generation)

Job Details

Experience Required 3 to 5 years

Location Thane

Reports To Head of Marketing / CEO

Role Summary:

Driving End-to-End Growth We are seeking a highly analytical and results-obsessed Digital Marketing Manager to take complete ownership of all paid digital advertising and B2B lead generation efforts. This role is critical for driving measurable business growth by securing high-quality Marketing Qualified Leads (MQLs) for our Sales team, optimizing for low Cost Per Acquisition (CPA) and maximum Return on Ad Spend (ROAS).

You will be the executor, strategist, and analyst responsible for managing a significant media budget and coordinating all necessary internal and external resources.

Key Responsibilities (KRAs)

1. Performance Marketing & Campaign Execution
   • Strategy & Planning: Develop and execute comprehensive paid advertising strategies across all channels, including Google Ads (SEM/Display/YouTube), Meta Ads (Facebook/Instagram), and LinkedIn Ads, focusing on B2B lead generation.
   • Agency & Vendor Management: Act as the primary point of contact for external creative and media agencies. Manage agency workflow, ensuring high-quality, on-brand assets are delivered on time for ad deployment across all channels.
   • Budget Ownership: Own, manage, and allocate the advertising budget to maximize Return on Ad Spend (ROAS) and achieve aggressive Cost Per Lead (CPL) targets.
   • Creative Collaboration: Work closely with internal and external partners to strategize, produce, and deploy high-performing ad creatives and copy.
2. Lead Funnel Optimization & CRO
   • Lead Quality: Be solely responsible for the quantity and quality of generated leads, aligning MQL criteria closely with Sales Qualified Lead (SQL) benchmarks.
   • Conversion Rate Optimization (CRO): Plan and execute experiments on landing pages, lead forms, and digital touchpoints to improve conversion rates across the entire digital funnel.
   • MarTech Integration: Ensure clean, real-time data integration and functionality between digital ad platforms and the CRM/Marketing Automation systems for seamless lead nurturing and handover to Sales.
3. Analytics, Reporting & Insights
   • Measurement: Define, track, and report on key performance indicators (KPIs) including CPL, CTR, CPA, and Funnel Drop-off points.
   • Data Analysis: Use tools like Google Analytics (GA4) and native platform dashboards to analyze user behavior, translating data into clear, actionable insights for campaign refinement.
   • Forecasting: Develop and maintain accurate performance forecasts and budget projections.

Required Skills and Qualifications

• Experience: Minimum 3 to 5 years of hands-on, proven experience in a performance marketing role, with a strong focus on B2B Lead Generation.
• Platform Mastery: Expert-level proficiency in managing paid campaigns on Google Ads and LinkedIn Ads is essential.
• Agency Oversight: Proven experience working with and managing external creative and media agencies/vendors.
• Analytical Tool Stack: Strong working knowledge of Google Analytics (GA4), Google Tag Manager, and advanced data manipulation skills.
• Domain Knowledge: Previous experience marketing B2B, SaaS, subscription services, or products with a high-value sales cycle is highly advantageous.
• Soft Skills: Excellent quantitative, communication, and project management skills. Self-starter comfortable operating independently in a fast-paced environment.