Hiring: Digital Marketing Manager (Performance & Lead Generation) – Thane

N Human Resources & Management Systems; Thane; On-site; INR 800,000 - 1,000,000; Full time

Job summary

N Human Resources & Management Systems in Thane is seeking a Digital Marketing Manager (Performance & Lead Generation) to drive growth through paid media and high-quality B2B leads. Lead Google Ads, LinkedIn ads, and Meta campaigns with strong ROI focus.

Ideal candidates bring 3–5 years in performance marketing, expertise in GA4/GTM, and analytical reporting skills to optimize CPL, CPA, and ROAS across multi-channel budgets.

Qualifications

• 3–5 years of experience in Performance Marketing.
• Hands‑on expertise in Google Ads and LinkedIn Ads.
• Experience with B2B Lead Generation.
• Strong analytical and reporting skills.
• Experience with GA4, GTM, and marketing analytics tools.
• Prior exposure to SaaS, Subscription, or B2B businesses is an advantage.

Responsibilities

• Plan and execute paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Drive B2B lead generation and optimize campaign performance.
• Manage digital marketing budgets to maximize ROI and ROAS.
• Optimize landing pages and conversion funnels.
• Track campaign performance using GA4 and GTM.
• Collaborate with creative agencies and internal teams.
• Monitor KPIs such as CPL, CPA, CTR, and conversion rates.

Skills

Performance Marketing

B2B Lead Generation

Google Ads

LinkedIn Ads

Analytics & Reporting

Conversion optimization

Tools

GA4

Google Tag Manager

Job description

Hiring: Digital Marketing Manager (Performance & Lead Generation) – Thane

Location: Thane

Experience: 3–5 Years

CTC: ₹8–10 LPA

We're looking for a Digital Marketing Manager with a strong background in Performance Marketing and B2B Lead Generation to drive digital growth and generate high-quality leads.

Key Responsibilities:

• Plan and execute paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Drive B2B lead generation and optimize campaign performance
• Manage digital marketing budgets to maximize ROI and ROAS
• Optimize landing pages and conversion funnels
• Track campaign performance using Google Analytics (GA4) and Google Tag Manager
• Collaborate with creative agencies and internal teams
• Monitor KPIs such as CPL, CPA, CTR, and conversion rates

Preferred Skills:

• 3–5 years of experience in Performance Marketing
• Hands‑on expertise in Google Ads and LinkedIn Ads
• Experience with B2B Lead Generation
• Strong analytical and reporting skills
• Experience with GA4, GTM, and marketing analytics tools
• Prior exposure to SaaS, Subscription, or B2B businesses is an advantage