Performance Marketing Specialist – Meta Ads

Pepmedia; Mumbai; On-site; INR 335,000 - 446,000; Full time

Job summary

Pepmedia, a Mumbai-based digital marketing agency, is seeking a Performance Marketing Specialist with strong hands-on experience in Meta Ads (Facebook & Instagram) to join the team. You will lead campaigns from planning and audience research through setup, optimization, reporting and performance improvement.

The ideal candidate should manage lead generation and conversion campaigns, conduct audience targeting and A/B testing, and collaborate with the creative/content team to deliver

Qualifications

• Minimum 2-3 years of hands-on experience in Meta Ads.
• Strong knowledge of Meta Ads Manager.
• Experience managing lead generation and conversion campaigns.
• Good understanding of audience targeting, retargeting and campaign optimization.
• Ability to analyse campaign data and make data-driven decisions.
• Understanding of Meta Pixel, Events Manager and conversion tracking is a plus.
• Strong analytical and problem-solving skills.
• Good communication and coordination skills.
• Ability to independently manage multiple campaigns.

Responsibilities

• Plan, execute and manage Facebook & Instagram advertising campaigns.
• Set up Lead Generation, Traffic, Engagement, Sales and Conversion campaigns.
• Conduct audience research and develop targeting, retargeting and lookalike audiences.
• Manage campaign budgets and optimize campaigns for CPL, CPA, CTR and conversions.
• Analyse campaign performance and identify areas for improvement.
• Conduct A/B testing of creatives, audiences, copy and campaign structures.
• Work closely with the creative/content team to develop high-performing ad creatives.
• Monitor lead quality and work towards improving both quantity and quality of leads.
• Prepare campaign performance reports and provide actionable insights.
• Stay updated with Meta Ads updates, policies and performance marketing trends.
• Manage multiple client campaigns and ensure timely execution.

Skills

Meta Ads

Campaign management

Audience research

Data analysis

A/B testing

Lead generation

Campaign optimization

Meta Pixel

Communication

Tools

Meta Ads Manager

Google Ads

Job description

Company Description - Pepmedia is a dynamic digital marketing agency based in Mumbai, specializing in creating impactful digital experiences for diverse brands. The agency’s team of innovative creators helps businesses elevate their stories and engage audiences across digital channels. Services include website design, SEO, social media marketing, performance marketing, and data analytics, offering clients end-to-end digital solutions. With a client-centric approach, Pepmedia builds strategies driven by each client’s goals and vision to maximize ROI. The company focuses on fostering long-term partnerships through measurable results and thoughtful digital storytelling.

Performance Marketing Specialist - Meta Ads

Experience: 2+ years

Salary: ₹30,000-₹40,000 per month + performance incentives (will be discussed separately)

Employment Type: Full-time

We are looking for a Performance Marketing Specialist with strong hands-on experience in Meta Ads (Facebook & Instagram) to join our team.

The ideal candidate should be comfortable taking ownership of campaigns-from planning and audience research to campaign setup, optimization, reporting, and performance improvement.

What You'll Be Doing

• Plan, execute and manage Facebook & Instagram advertising campaigns.
• Set up Lead Generation, Traffic, Engagement, Sales and Conversion campaigns.
• Conduct audience research and develop targeting, retargeting and lookalike audiences.
• Manage campaign budgets and optimize campaigns for CPL, CPA, CTR and conversions.
• Analyse campaign performance and identify areas for improvement.
• Conduct A/B testing of creatives, audiences, copy and campaign structures.
• Work closely with the creative/content team to develop high-performing ad creatives.
• Monitor lead quality and work towards improving both quantity and quality of leads.
• Prepare campaign performance reports and provide actionable insights.
• Stay updated with Meta Ads updates, policies and performance marketing trends.
• Manage multiple client campaigns and ensure timely execution.

What We're Looking For

• Minimum 2-3 years of hands-on experience in Meta Ads.
• Strong knowledge of Meta Ads Manager.
• Experience managing lead generation and conversion campaigns.
• Good understanding of audience targeting, retargeting and campaign optimization.
• Ability to analyse campaign data and make data-driven decisions.
• Understanding of Meta Pixel, Events Manager and conversion tracking is a plus.
• Strong analytical and problem-solving skills.
• Good communication and coordination skills.
• Ability to independently manage multiple campaigns.

What We Value -

We are not looking for someone who simply boosts posts.

We want someone who understands campaign strategy, can read the numbers, identify what is working and what isn't, test different approaches, and take ownership of improving campaign performance.

Google Ads experience will be an added advantage.

Salary -

• ₹30,000-₹40,000 per month + performance-based incentives, depending on experience, technical expertise and campaign-handling ability.