Performance Marketing Specialist

Zoho; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

JanakiBhuvi Tech Labs Pvt Ltd in Hyderabad, India is seeking a Performance Marketing Specialist to independently plan, launch, manage, optimize, and scale paid advertising campaigns across Meta Ads and Google Ads.

The ideal candidate is highly data-driven, understands customer acquisition funnels, and aims to generate measurable business results such as leads, sales, bookings, conversions, and revenue, rather than just impressions.

Qualifications

• Experience planning and managing Meta Ads campaigns (Facebook & Instagram).
• Strong knowledge of Google Ads, GA4, and GTM for tracking and optimization.
• Data-driven approach with ability to optimize campaigns for leads, sales, and revenue.

Responsibilities

• Plan, launch, manage, optimize and scale paid campaigns across Meta Ads and Google Ads.
• Set up audiences including Custom, Lookalike, Retargeting, and demographic targeting.
• Monitor CPL, CPA, CTR, CPC, CPM, ROAS and optimize accordingly.
• Coordinate with creative teams for high-performing ad creatives and offers.
• Implement and troubleshoot conversion tracking with GTM and GA4.

Skills

Meta Ads Manager

Google Ads

GA4 & GTM

Meta Pixel/CAPI

Analytics

Lead generation

Conversion optimization

Budget management

A/B testing

Campaign optimization

Copywriting

Tools

Google Tag Manager

Google Analytics 4

Meta Pixel

Conversions API

Job description

JanakiBhuvi Tech Labs Pvt Ltd | Full time

JanakiBhuvi Tech Labs excels inSoftware & eCommerce Development,as well asinDesign and Digital Marketing. We consistently deliver excellent work in every project we take on.Because of this commitment, we have become a trusted partner for companies all over the world.

Job Description

We are looking for a Performance Marketing Specialist who can independently plan, launch, manage, optimize, and scale paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads .

The ideal candidate should be highly data-driven, understand customer acquisition funnels, and be focused on generating measurable business results such as leads, sales, bookings, conversions, and revenue — not just impressions or clicks.

Requirements

Meta Ads — Facebook & Instagram

• Plan and execute campaigns through Meta Ads Manager .
  
• Create and manage campaigns for lead generation, conversions, traffic, engagement, and remarketing.
  
• Set up and optimize audiences, including:
  • Custom Audiences
    
  • Lookalike Audiences
    
  • Retargeting Audiences
    
  • Interest and demographic targeting
    
• Conduct creative, audience, copy, placement, and campaign structure testing.
  
• Monitor CPL, CPA, CTR, CPC, CPM, conversion rate, ROAS and other key metrics.
  
• Identify underperforming campaigns/ad sets/ads and take corrective action.
  
• Scale winning campaigns while maintaining target acquisition costs.
  
• Coordinate with the creative team to develop high-performing ad creatives, videos, copy, and offers.
  

Required Skills

• Strong hands-on experience with Meta Ads Manager .
  
• Strong hands-on experience with Google Ads .
  
• Understanding of performance marketing and conversion funnels.
  
• Good knowledge of GA4 and Google Tag Manager .
  
• Understanding of Meta Pixel, Conversions API, and conversion tracking.
  
• Strong analytical and numerical skills.
  
• Ability to interpret campaign data and make optimization decisions.
  
• Experience with lead generation and/or e-commerce campaigns.
  
• Good understanding of landing pages, ad creatives, copywriting, and conversion optimization.
  
• Ability to manage multiple campaigns and budgets simultaneously.
  

Preferred Qualifications

• Google Ads certification is a plus.
  
• Meta Blueprint certification is a plus.
  
• Experience managing monthly advertising budgets of ₹5 lakh+ is preferred.
  
• Experience with CRM integration and offline conversion tracking is a plus.
  
• Experience working with agencies, SaaS, e-commerce, local businesses, or lead-generation businesses is an advantage.
  

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Qualified leads generated
  
• Cost Per Acquisition (CPA)
  
• Return on Ad Spend (ROAS)
  
• Conversion Rate
  
• Revenue generated
  
• Lead-to-customer conversion rate
  
• Budget utilization and efficiency
  
• Overall paid marketing ROI
  

Ideal Candidate

We are looking for someone who:

• Thinks in numbers and outcomes, not vanity metrics.
  
• Takes ownership of campaign performance.
  
• Can identify why a campaign is underperforming and determine what needs to change.
  
• Is comfortable experimenting, testing, and learning quickly.
  
• Understands that generating leads is only the first step — quality and revenue matter.
  
• Can work independently while collaborating with creative, sales, and management teams.
  
• Has a strong growth mindset and keeps up with the rapidly changing paid advertising ecosystem.
  

Google Ads

• Plan, launch, and manage Google Search, Display, Performance Max, YouTube, and remarketing campaigns .
  
• Conduct keyword research and build effective campaign/ad-group structures.
  
• Manage search terms, negative keywords, bids, budgets, and targeting.
  
• Write and optimize responsive search ad copy.
  
• Analyze keyword and campaign performance and continuously improve ROI.
  
• Monitor CPC, CTR, conversion rate, CPA, ROAS, impression share , and other performance metrics.
  
• Identify opportunities for budget allocation and campaign expansion.
  

Tracking & Analytics

• Implement and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4, and Meta Pixel/CAPI .
  
• Ensure leads, purchases, calls, forms, WhatsApp inquiries, and other conversions are tracked accurately.
  
• Analyze campaign and funnel data to identify drop-offs and optimization opportunities.
  
• Build and maintain performance reports and dashboards.
  
• Work with sales/business teams to compare marketing leads with actual sales and revenue.
  

Campaign Optimization & Growth

• Continuously optimize campaigns based on performance data.
  
• Conduct A/B testing across audiences, creatives, landing pages, offers, and messaging.
  
• Manage daily/weekly/monthly advertising budgets.
  
• Develop strategies to reduce CPL/CPA and improve ROAS and conversion rates .
  
• Identify new customer segments, keywords, creatives, and growth opportunities.
  
• Stay updated with changes in Meta and Google advertising platforms, policies, algorithms, and best practices.