Performance Marketer ( Google Ads + Meta )

Simbal Studios; Maharashtra; On-site; INR 223,000 - 446,000; Full time

Job summary

SimBal Studios in Pune's Kalyani Nagar is seeking a Performance Marketing Specialist to plan, launch, and manage Meta Ads and Google Ads campaigns, optimize for ROI, and drive measurable growth.

This in-office role requires 1–3 years of hands-on performance marketing experience, with ability to conduct audience/keyword research, set up tracking (Pixel, GTM, GA4), run A/B tests, and collaborate with creative teams. Salary ₹20,000–₹40,000 per month.

Qualifications

• 1-3 years of hands-on experience in Performance Marketing.
• Proven experience running successful Meta Ads and Google Ads campaigns.
• Knowledge of SEO is a plus but not mandatory.

Responsibilities

• Plan, launch, and manage Meta Ads campaigns.
• Create, optimize, and scale Google Ads campaigns.
• Conduct audience research, competitor analysis, and keyword research.
• Monitor campaign performance and continuously optimize for CPL, CPA, CTR, ROAS, and conversions.
• Set up and manage Meta Pixel, Google Tag Manager, Google Analytics 4, and conversion tracking.
• Create A/B tests for creatives, ad copies, landing pages, and targeting.
• Work closely with the creative and content teams to develop high-converting ad creatives.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage campaign budgets efficiently to maximize ROI.
• Stay updated with the latest trends, platform updates, and digital marketing best practices.

Skills

Meta Ads

Google Ads

Audience research

Keyword research

Campaign optimization

Analytics

ROI tracking

Tools

Meta Pixel

Google Tag Manager

Google Analytics 4

Job description

Hiring on Immediate Basis

SimBal Studios is an award-winning creative marketing agency specializing in branding, social media marketing, website development, digital marketing, architecture, and content production.

We work with brands across hospitality, lifestyle, real estate, healthcare, fitness, and more, helping them achieve measurable business growth through creative and performance-driven strategies.

We're looking for a Performance Marketing Specialist who understands how to generate quality leads, optimize campaigns, and deliver measurable ROI through Meta and Google Ads.

Key Responsibilities

• Plan, launch, and manage Meta Ads (Facebook & Instagram) campaigns.
• Create, optimize, and scale Google Ads campaigns (Search, Display, Performance Max & YouTube).
• Conduct audience research, competitor analysis, and keyword research.
• Monitor campaign performance and continuously optimize for CPL, CPA, CTR, ROAS, and conversions.
• Set up and manage Meta Pixel, Google Tag Manager, Google Analytics 4, and conversion tracking.
• Create A/B tests for creatives, ad copies, landing pages, and targeting.
• Work closely with the creative and content teams to develop high-converting ad creatives.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage campaign budgets efficiently to maximize ROI.
• Stay updated with the latest trends, platform updates, and digital marketing best practices.

Requirements

• 1-3 years of hands-on experience in Performance Marketing.
• Proven experience running successful Meta Ads and Google Ads campaigns.
• Knowledge of SEO is a plus but not mandatory.

• This is an in office position, work from home is not possible.
• Location: Kalyani Nagar, Pune
• Pay: ₹20,000.00 - ₹40,000.00 per month
• Work Location: In person