Performance Marketer

s 2020 CS Group; Patna; On-site; INR 300,000 - 420,000; Full time

Job summary

CS Groups seeks a results-obsessed Performance Marketer in Patna, Bihar to drive ROAS across 20+ client accounts with monthly budgets from ₹5,000 to ₹1 lakh. You will optimize CPL, ROAS, and conversion rates using data-driven strategies and AI-powered ad tools.

You will own paid campaigns across platforms, continuously optimize based on data, and report to leadership. A measurable track record and strong analytical skills are essential for success.

Qualifications

• Minimum 2 years of hands-on performance/digital marketing experience.
• Proven track record in managing and optimising paid ad campaigns.
• Strong command of Google Ads, Meta Business Manager, and analytics platforms.

Responsibilities

• Plan, launch, and manage paid campaigns on Google Ads, Meta Ads, and other relevant platforms.
• Track, analyse, and optimise campaigns for ROAS, CPA, CTR, and conversion rate.
• Build and test ad creatives, landing pages, and audience segments.
• Set up and manage conversion tracking via Google Tag Manager and Pixel.
• Prepare weekly/monthly performance reports with actionable insights.
• Collaborate with content and design teams to align creatives with goals.
• Run A/B tests on ads, copy, and landing pages to improve performance.

Skills

Performance marketing

Google Ads

Meta Ads

Analytics

A/B testing

Campaign optimisation

Tools

Google Analytics

Google Tag Manager

Meta Pixel

Job description

CS Groups has an open performance marketer job in Patna, Bihar. Drive measurable results across Meta Ads campaigns for 20+ clients — managing budgets from ₹5,000 to ₹1 lakh/month, optimizing CPL, ROAS, and conversion rates using data-driven strategies and AI-powered ad tools.

CS Groups is looking for a results-obsessed Performance Marketer who can turn ad spend into real business outcomes. If you live and breathe ROAS, CTR, and conversion funnels — this role is built for you. You'll own paid campaigns across platforms, continuously optimise based on data, and work directly with leadership to scale what's working. No fluff, only results.

What you’ll do

• Plan, launch, and manage paid campaigns on Google Ads, Meta Ads, and other relevant platforms
• Track, analyse, and optimise campaigns for ROAS, CPA, CTR, and conversion rate
• Build and test ad creatives, landing pages, and audience segments
• Set up and manage conversion tracking via Google Tag Manager, Pixel, and analytics tools
• Prepare weekly/monthly performance reports with actionable insights
• Collaborate with content and design teams to align creatives with campaign goals
• Run A/B tests on ads, copy, and landing pages to improve performance

What we’re looking for

• Minimum 2 years of hands-on experience in performance/digital marketing
• Proven track record of managing and optimising paid ad campaigns
• Strong command of Google Ads, Meta Business Manager, and analytics platforms
• Comfortable with data — can pull insights from dashboards and act on them
• Knowledge of SEO basics and how organic and paid strategies complement each other
• Excellent communication skills and ability to work in a fast-paced environment

Key target — what success looks like

Within 3 months: Campaigns are profitable, ROAS is improving month-on-month, and you have a clear optimisation rhythm in place.

A day in this role

Morning: Review campaign dashboards, flag underperforming ad sets Midday: Launch new creatives, adjust bids, coordinate with design for new assets Afternoon: Analyse funnel drop-offs, update reports, test new audiences End of day: Log learnings, plan next day's experiments

Compensation structure

Fixed Salary: Shared during the interview process

Performance Incentive: Applicable — details as per Appointment Letter

Exact salary, incentive amounts, and T&Cs are shared at the time of offer.

Growth opportunity

Lead the entire digital marketing function as the team scales

Opportunity to manage a larger ad budget as you prove results

Direct mentorship from leadership with exposure to multi-vertical marketing strategy

Top priority:Candidates with proven ROAS results and a portfolio of live campaigns get top preference.

Responsibilities

• Plan, launch, and optimize Meta Ads (Facebook & Instagram) campaigns for 20+ client accounts with monthly budgets ranging from ₹5,000 to ₹1 lakh
• Track and report on key performance metrics: CPL, CTR, ROAS, CPC, and conversion rate
• Conduct A/B testing on ad creatives, copy, audiences, and landing pages to improve campaign performance
• Set up and manage Meta Pixel, conversion events, and custom audiences across client accounts
• Prepare weekly and monthly campaign performance reports for each client
• Collaborate with the content and design teams to develop high-converting ad creatives
• Monitor ad spend daily and adjust bids, budgets, and targeting to stay within KPIs
• Research competitor ad strategies and industry trends to identify growth opportunities

Requirements

• Minimum 2 years of performance/digital marketing experience
• Hands-on expertise in Google Ads and Meta Ads (Facebook/Instagram)
• Proficiency in Google Analytics, Google Tag Manager, and Meta Pixel
• Strong analytical mindset — comfortable with spreadsheets and data
• Experience with A/B testing, audience segmentation, and funnel optimisation
• Familiarity with landing page tools (Unbounce, Webflow, or similar) is a plus
• Ability to work independently and meet performance targets

Incentives:Performance-based (details in Appointment Letter)