Performance Marketing Specialist ( Google & Meta Ads )

Brightsun Travel; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Brightsun Travel is seeking a hands-on Performance Marketing Specialist to plan, execute, monitor and optimise paid campaigns across Google Ads and Meta Ads. The role focuses on generating qualified enquiries for flights, holidays and packages, with a clear distinction between leads and bookings.

This execution-focused position requires strong platform knowledge, analytical ability and a performance mindset, working closely with sales teams to enhance lead quality and conversions.

Qualifications

• Proven hands-on performance marketing experience.
• Strong ability to plan, execute and optimise paid campaigns.
• Experience with lead-gen funnels and converting leads to bookings.

Responsibilities

• Plan, execute and optimise campaigns across Google Ads and Meta Ads.
• Manage campaigns for lead generation, traffic, conversions and relevant business objectives.
• Conduct keyword research, audience research, targeting and segmentation.
• Develop and test ad copy, creative formats, audience groups and campaign approaches.
• Monitor campaign performance and optimise budgets, bids, targeting and creatives.
• Work with sales and calling teams to understand lead quality and conversion feedback.
• Track CPL, CPC, CTR, conversion rate and campaign-level performance.
• Prepare regular performance reports and share actionable insights.
• Identify opportunities to improve campaign efficiency and qualified lead generation.
• Coordinate with creative, content and website teams to improve campaign effectiveness.

Skills

Hands-on marketing

Campaign analytics

Lead generation

Budget management

A/B testing

Cross-functional collaboration

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Campaign tracking

Job description

About the Role

Brightsun Travel is looking for a hands-on Performance Marketing Specialist who can plan, execute, monitor and optimise paid campaigns across Google Ads and Meta Ads.

The role will focus on generating relevant, qualified enquiries for Brightsun Travels products and services, including flights, holidays and travel packages. The candidate must understand the difference between generating leads and generating leads that can convert into bookings.

This is an execution-focused role requiring strong platform knowledge, analytical ability and a performance mindset.

Key Responsibilities

• Plan, execute and optimise campaigns across Google Ads and Meta Ads.
• Manage campaigns for lead generation, traffic, conversions and relevant business objectives.
• Conduct keyword research, audience research, targeting and segmentation.
• Develop and test ad copy, creative formats, audience groups and campaign approaches.
• Monitor campaign performance and optimise budgets, bids, targeting and creatives.
• Work with the sales and calling teams to understand lead quality and conversion feedback.
• Track key metrics such as CPL, CPC, CTR, conversion rate, lead quality and campaign-level performance.
• Prepare regular performance reports and share actionable insights.
• Identify opportunities to improve campaign efficiency and qualified lead generation.
• Coordinate with creative, content and website teams to improve campaign effectiveness.

Required Skills & Experience

• Ideally 3-8 years of hands-on performance marketing experience.
• Strong practical knowledge of Google Ads and Meta Ads Manager.
• Experience managing multiple campaigns and high budgets simultaneously.
• Expertise in campaign setup, audience targeting, segmentation and optimisation.
• Ability to analyse campaign data and make performance-led decisions.
• Understanding of lead-generation funnels and lead quality.
• Working knowledge of Google Analytics 4 and campaign tracking will be an advantage.
• Strong analytical, reporting and communication skills.

Preferred Experience

• Experience in travel, tourism, hospitality, retail or other lead-generation businesses.
• Exposure to international campaigns targeting the UK, US or European markets.
• Experience working with sales or calling teams to improve lead-to-booking outcomes.