Performance Marketer & Social Media Executive

Travelers Studio; Delhi; On-site; INR 350,000 - 550,000; Full time

Job summary

Travelers Studio in Delhi is looking for a versatile marketer to plan, execute, and optimise paid campaigns on Meta Ads and Google Ads, generating quality leads for domestic and international holiday packages. You will monitor CPL, CTR, conversion rates, and ROAS to improve campaign performance.

You will also manage Instagram and Facebook, develop monthly content calendars, craft captions, and coordinate with designers.

Qualifications

• Experience in planning, executing and optimising paid campaigns.
• Hands-on knowledge of Meta Ads Manager; Google Ads knowledge is an advantage.
• Understanding lead generation, campaign optimisation and marketing analytics.
• Good copywriting, creative thinking and communication skills.
• Familiarity with Canva and social media scheduling tools is preferred.
• Travel, tourism, hospitality, or e-commerce experience is an advantage.

Responsibilities

• Plan, execute, and optimise paid campaigns on Meta Ads and Google Ads.
• Generate quality leads for domestic and international holiday packages.
• Monitor CPL, CTR, conversion rates, and ROAS; adjust budgets and targeting.
• Manage campaign budgets, audience targeting, retargeting, and A/B testing.
• Analyse campaign data and implement strategies to improve lead quality and conversions.
• Manage Instagram, Facebook, and other relevant social channels.
• Develop monthly content calendars, creative concepts, reels, carousels, and stories.
• Write engaging captions, hooks, ad copy, and CTAs.
• Coordinate with graphic designers, video editors, and content creators.
• Track engagement, reach, follower growth, and content performance.
• Promote domestic and international travel packages, destination weddings, and corporate travel services.
• Understand travel trends, seasonal demand, and customer preferences.
• Collaborate with the sales team to improve lead quality and booking conversions.

Skills

Performance marketing

Social media management

Lead generation

Marketing analytics

Copywriting

Canva

Scheduling tools

Tools

Meta Ads Manager

Google Ads

Canva

Scheduling tools

Job description

Performance Marketing

• Plan, execute, and optimise paid campaigns on Meta Ads and Google Ads.
• Generate quality leads for domestic and international holiday packages.
• Monitor campaign performance, CPL, CTR, conversion rates, and ROAS.
• Manage campaign budgets, audience targeting, retargeting, and A/B testing.
• Analyse campaign data and implement strategies to improve lead quality and conversions.

Social Media Management

• Manage Instagram, Facebook, and other relevant social media platforms.
• Develop monthly content calendars, creative concepts, reels, carousels, and stories.
• Write engaging captions, hooks, ad copy, and CTAs.
• Coordinate with graphic designers, video editors, and content creators.
• Track engagement, reach, follower growth, and content performance.

Travel Marketing & Sales Support

• Promote domestic and international travel packages, destination weddings, and corporate travel services.
• Understand travel trends, seasonal demand, and customer preferences.
• Collaborate with the sales team to improve lead quality and booking conversions.
• Support promotional campaigns, limited-time offers, and festive travel campaigns.

Required Skills

• Basic to 2 years of experience in performance marketing and/or social media management.
• Hands-on knowledge of Meta Ads Manager; Google Ads knowledge is an advantage.
• Understanding of lead generation, campaign optimisation, and marketing analytics.
• Good copywriting, creative thinking, and communication skills.
• Familiarity with Canva and social media scheduling tools is preferred.
• Travel, tourism, hospitality, or e-commerce experience is an advantage.

Preferred Candidate Profile

• Candidates with experience in travel marketing, holiday packages, or hospitality brands.
• Individuals who understand both creative content and performance metrics.
• Candidates who can take ownership of campaigns and work towards measurable results.
• Freshers with relevant practical experience, internships, or campaign portfolios may also apply.