Performance Marketing Manager

Citylaila; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

CityLaila in Bengaluru is seeking a performance marketer who can own high-ROI campaigns across Google and Meta ads, drive qualified leads and bookings, and partner with sales to optimize conversions. The role emphasizes data-driven decision making and revenue growth.

The candidate should be able to scale campaigns, improve funnel quality, and reduce wasted ad spend while delivering measurable results across landing pages and lead flows.

Qualifications

• Strong hands-on Google Ads experience.
• Strong Meta Ads experience.
• Experience in lead generation campaigns.
• GA4, Google Tag Manager, Meta Pixel knowledge.
• UTM and CRM tracking understanding.
• Strong reporting and analytical skills.
• Ability to connect marketing spend with actual sales revenue.

Responsibilities

• Manage and scale Google Ads campaigns.
• Manage Meta Ads: Facebook & Instagram
• Run WhatsApp lead campaigns
• Improve lead quality and reduce wasted ad spend
• Build retargeting and remarketing funnels
• Track campaigns from lead to booking
• Work closely with the sales team to improve conversions
• Monitor CPL, qualified leads, ROAS, revenue and campaign profitability
• Improve landing pages, forms, and WhatsApp conversion flow

Skills

Google Ads

Meta Ads

Lead generation

GA4 & GTM

UTM & CRM tracking

Analytics & reporting

Job description

Key Responsibilities:

• Manage and scale Google Ads campaigns
• Manage Meta Ads: Facebook & Instagram
• Run WhatsApp lead campaigns
• Improve lead quality and reduce wasted ad spend
• Build retargeting and remarketing funnels
• Track campaigns from lead to booking
• Work closely with the sales team to improve conversions
• Monitor CPL, qualified leads, ROAS, revenue and campaign profitability
• Improve landing pages, forms, and WhatsApp conversion flow

Must-Have Skills:

• Strong hands-on Google Ads experience
• Strong Meta Ads experience
• Experience in lead generation campaigns
• GA4, Google Tag Manager, Meta Pixel knowledge
• UTM and CRM tracking understanding
• Strong reporting and analytical skills
• Ability to connect marketing spend with actual sales revenue

Experience in travel, OTA, hospitality, e-commerce, real estate, education, or high-ticket lead generation will be preferred.

This role is not for basic social media posting or only boosting posts. We are looking for a serious performance marketer who can own campaigns, analyze data, improve lead quality, and help us scale revenue

We are looking for someone who understands that performance marketing is not just about generating leads it is about generating **qualified leads, bookings, revenue, and profit**.