Ppc Expert

Ushakiron Movies; Anajpur; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Ushakiron Movies seeks an experienced Senior PPC/Performance Marketing Executive to own paid media across Google and Meta for multiple RFC verticals. You will manage end-to-end campaigns, ensure accurate tracking, and build dashboards to report CPL, ROAS, and booking attribution.

The role requires deep knowledge of Google Ads and Meta Ads Manager, GTM tagging, GA4 reporting, and collaboration with an external agency for pilots and planning.

Qualifications

• 4+ years of hands-on paid media management with portfolio/case studies.
• Deep expertise in Google Ads and Meta Ads Manager.
• Strong command of GTM building and debugging tags, triggers, and variables.
• Proficient in GA4, Google Search Console, and SEMrush reporting & analysis.
• Technical ability to verify Tag Assistant / conversion tracking setup and attribution.
• Working knowledge of HubSpot and Salesforce for lead routing and attribution.

Responsibilities

• Plan, execute, and optimise campaigns across Google Ads (Search, PMax, YouTube) and Meta Ads for Tourism, Hotels, Glamping, MICE, and other verticals.
• Own campaign performance end-to-end: budgets, targeting, bidding strategy, creative testing, and reporting.
• Set up, audit, and troubleshoot GTM containers and tags; verify conversion tracking is firing and attributing correctly.
• Build and maintain performance dashboards; report on CPL, ROAS, and footfall/booking attribution against targets.
• Work with the external digital agency on pilot campaigns, media plans, and performance reviews.

Skills

Paid media management

Campaign measurement & analytics

Conversion tracking verification

Tools

Google Ads

Meta Ads Manager

Google Tag Manager (GTM)

GA4

Google Search Console

SEMrush

HubSpot

Salesforce

Job description

Role Summary:

A Senior PPC / Performance Marketing Executive with a proven track record running paid media at scale and strong technical command of tracking and analytics, to own paid performance across Google and Meta for multiple RFC verticals.

Role & responsibilities

• Plan, execute, and optimise campaigns across Google Ads (Search, PMax, YouTube) and Meta Ads for Tourism, Hotels, Glamping, MICE, and other verticals
• Own campaign performance end-to-end: budgets, targeting, bidding strategy, creative testing, and reporting
• Set up, audit, and troubleshoot GTM containers and tags; verify conversion tracking is firing and attributing correctly
• Build and maintain performance dashboards; report on CPL, ROAS, and footfall/booking attribution against targets
• Work with the external digital agency on pilot campaigns, media plans, and performance reviews

Preferred candidate profile

Must-Have Skills & Tools

• 4+ years of hands-on paid media management with a proven track record (portfolio/case studies expected)
• Deep expertise in Google Ads and Meta Ads Manager
• Strong, hands-on command of Google Tag Manager (GTM) building and debugging tags, triggers, and variables
• Proficient in Google Analytics (GA4), Google Search Console, and SEMrush reporting & analysis
• Technical ability to verify Tag Assistant / conversion tracking setup and confirm conversions are attributing correctly
• Working knowledge of HubSpot and Salesforce for lead routing and attribution

Tools & Platforms

• Google Ads • Meta Ads Manager • Native Ads • Programmatic Ads • Linkedin Ads • 360 Degree Ads • Google Analytics (GA4) • Google Tag Manager (GTM) • Google Search Console • SEMrush • HubSpot • Salesforce • Influencer Marketing

Good to Have

• Hands-on experience with AI-driven campaign types (Performance Max, Advantage+) for efficiency and scale
• Experience in tourism, hospitality, real estate, or high-consideration lead-gen categories
• Google Ads / Meta Blueprint certifications
• Passion towards Data Analytics and Reporting Analysis.