Performance Marketing Executive

Airattix Storage; Pune District; On-site; INR 500,000 - 1,200,000; Full time

Job summary

Airattix Storage is seeking a proactive Performance Marketing Executive to drive customer acquisition, lead generation, and conversions through Meta and Google Ads, with focus on campaign execution, optimization, and measurement.

You will track performance using GA4, GTM, and Meta Pixel, run A/B tests, and collaborate with design and sales teams to improve lead quality and conversions across B2B/B2C channels for a multi-location logistics marketplace.

Qualifications

• 2–4 years of experience in performance/digital marketing with hands-on Meta Ads and Google Ads.
• Proficient in GA4, GTM, Meta Pixel, analytics, and conversion tracking.
• Strong analytic and problem-solving skills; understands funnels, remarketing, audience targeting, and optimization.
• Excellent communication and ability to work independently and own performance.

Responsibilities

• Plan, execute, monitor, and optimize campaigns across Meta Ads, Google Ads, and other paid platforms.
• Drive qualified leads, customer acquisition, and conversions.
• Track CPL, CPA, CAC, CTR, ROAS; conduct A/B testing across creatives and audiences.
• Collaborate with design/content teams to develop high‑performing ad creatives and coordinate with sales/ops to improve lead quality.

Skills

Meta Ads

Google Ads

Analytics

Campaign Optimization

Lead Generation

Conversion Tracking

A/B Testing

B2B/B2C Marketing

Cross-functional Collaboration

Tools

GA4

Meta Pixel

GTM

UTM tagging

Job description

About the Role

Airattix is looking for a hands‑on and data‑driven Performance Marketing Executive to drive customer acquisition, lead generation, and conversions through paid digital campaigns. The primary focus of this role will be Meta Ads and Google Ads, with responsibility for campaign execution, optimization, tracking, lead quality, and conversion performance.

Key Responsibilities

Performance Marketing Primary Focus

• Plan, execute, monitor, and optimize campaigns across Meta Ads, Google Ads, and other relevant paid platforms.
• Drive qualified leads, customer acquisition, and conversions.
• Monitor campaign performance and optimize for better lead quality and ROI.
• Track and improve CPL, CPA, CAC, CTR, Conversion Rate, and ROAS.
• Conduct A/B testing across creatives, ad copies, audiences, locations, and campaigns.
• Work with design and content teams to develop high‑performing ad creatives.
• Track conversions using GA4, Meta Pixel, GTM, UTMs, and other tracking tools.
• Analyze campaign data and provide actionable insights to improve performance.
• Work closely with sales and operations teams to improve lead quality and conversions.

Digital Marketing & Growth Secondary Focus

• Support SEO, AEO, and GEO initiatives to improve organic and AI-driven brand visibility.
• Assist with YouTube and LinkedIn marketing to improve reach, engagement, and brand visibility.
• Explore new digital channels, tools, and growth opportunities.

Required Skills

• 2-4 years of experience in Performance Marketing / Digital Marketing. Strong hands‑on experience with Meta Ads and Google Ads.
• Experience in lead generation and conversion‑focused campaigns.
• Good understanding of GA4, GTM, Meta Pixel, analytics, and conversion tracking.
• Strong analytical and problem‑solving skills.
• Understanding of funnels, remarketing, audience targeting, and campaign optimization.
• Good communication and coordination skills.
• Ability to work independently and take ownership of performance.
• Experience in both B2B and B2C marketing will be preferred.

Preferred candidate profile

Candidates with experience in location‑driven, service marketplace, logistics, mobility, travel, or multi‑location businesses will be preferred.

Experience in any of the following sectors will be an added advantage:

• Storage Spaces
• Car Parking
• Movers & Packers
• Luggage Storage
• Order Fulfillment
• Warehousing
• Logistics
• Travel & Mobility
• Marketplace / Service Marketplace Platforms

What We're Looking For

We are looking for a hands‑on, performance‑focused marketer who can take ownership of customer acquisition, optimize campaigns based on data, and contribute to broader marketing and growth initiatives.