Performance Marketing Executive (Account Management)

Lyxel&Flamingo (L&F); Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Lyxel&Flamingo (L&F) is seeking a results-driven Performance Marketing Executive to manage and optimize paid campaigns on Google Ads and Meta Ads. You will drive ROAS through data-driven decision making, audience targeting, and rigorous budget control across multiple client accounts.

In this role, you will collaborate with creative and account teams to craft high-performing campaigns, conduct analytics, report insights, and continuously test ad copies and landing pages to improve efficiency and

Qualifications

• 1–4 years of experience in Performance Marketing or Paid Media.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of GA4, GTM, and Meta Pixel.
• Understanding of CPC, CPM, CTR, CPA, CPL and ROAS metrics.
• Proficient in Excel or Google Sheets for reporting.

Responsibilities

• Plan, execute and manage paid advertising campaigns across Google Ads and Meta Ads.
• Set up and optimise campaigns across Search, Display, Performance Max, YouTube and Meta platforms.
• Monitor campaign performance and optimise budgets to achieve KPIs such as ROAS, CPA, CPL, CTR and conversions.
• Conduct keyword research, audience analysis and competitor research.
• Develop and implement effective audience targeting, retargeting and remarketing strategies.
• Analyse campaign data and generate performance reports with actionable insights.
• Monitor daily campaign spends, pacing and overall account performance.
• Perform A/B testing of ad creatives, copies, landing pages and campaign strategies.
• Coordinate with creative and account management teams to develop performance-driven campaigns.
• Identify opportunities to improve campaign efficiency, scalability and return on investment.

Skills

Data-driven mindset

Analytical skills

Campaign management

Performance optimization

Fast-paced environment

Tools

Google Ads

Meta Ads Manager

GA4

GTM

Meta Pixel

Excel / Google Sheets

Job description

Job Title: Performance Marketing Executive (Google & Meta Ads)

About the Role

We are looking for a result-oriented Performance Marketing professional with hands‑on experience in managing paid advertising campaigns across Google Ads and Meta Ads platforms. The ideal candidate should have a strong understanding of campaign optimisation, audience targeting, budget management and performance analytics to drive business growth and achieve client objectives.

Key Responsibilities

• Plan, execute and manage paid advertising campaigns across Google Ads and Meta Ads.
• Set up and optimise campaigns across Search, Display, Performance Max, YouTube and Meta platforms.
• Monitor campaign performance and optimise budgets to achieve KPIs such as ROAS, CPA, CPL, CTR and conversions.
• Conduct keyword research, audience analysis and competitor research.
• Develop and implement effective audience targeting, retargeting and remarketing strategies.
• Analyse campaign data and generate performance reports with actionable insights.
• Monitor daily campaign spends, pacing and overall account performance.
• Perform A/B testing of ad creatives, copies, landing pages and campaign strategies.
• Coordinate with creative and account management teams to develop performance-driven campaigns.
• Identify opportunities to improve campaign efficiency, scalability and return on investment.

Required Skills & Qualifications

• 1–4 years of experience in Performance Marketing / Paid Media.
• Hands‑on experience with Google Ads and Meta Ads Manager.
• Strong understanding of campaign structures, bidding strategies and conversion tracking.
• Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM) and Meta Pixel.
• Understanding of key performance metrics such as CPC, CPM, CTR, CPA, CPL and ROAS.
• Proficiency in Excel / Google Sheets and campaign reporting.
• Strong analytical, problem‑solving and optimisation skills.
• Ability to manage multiple campaigns and work in a fast‑paced environment.

Preferred Qualifications

• Google Ads certifications.
• Experience handling multiple client accounts or large advertising budgets.
• Experience in e-commerce, D2C or lead‑generation campaigns.

What We Are Looking For

Someone who is data‑driven, proactive and passionate about digital advertising, with the ability to translate campaign data into actionable strategies and measurable business results.