Performance Marketing Specialist (Google & Meta Ads)

Crazibrain Solutions; Dadri; On-site; INR 500,000 - 800,000; Full time

Job summary

Crazibrain Solutions is seeking a skilled social media manager and performance marketer to lead campaigns across Google Ads and Meta Ads. You will build funnels for awareness, lead generation and conversions, with a growth-first mindset.

In this fast-paced creative environment, you will handle audience segmentation, retargeting, and budgeting while tracking performance with Google Analytics and Meta Ads Manager.

Qualifications

• Proven experience in social media management and performance marketing.

Responsibilities

• Plan, execute, and optimize campaigns on Google Ads and Meta Ads.
• Build funnels for awareness, lead generation and conversions.
• Handle audience segmentation, targeting, and retargeting strategies.
• Manage ad budgets efficiently with a growth-first mindset.
• Build and execute social media strategy for Crazi Studio and client brands.
• Track campaign performance using Google Analytics, Meta Ads Manager, and other tools.
• Identify growth opportunities across organic and paid channels.
• Stay updated with evolving social media algorithms and ad platform changes.
• Create engaging, scroll-stopping content ideas aligned with brand identity.

Skills

Social media management

Performance marketing

Google Ads

Meta Ads

Funnel optimization

Conversion tracking

Creative thinking

Data-driven decisions

Google Analytics

Meta Ads Manager

Tools

Google Analytics

Meta Ads Manager

Job description

Role & responsibilities

• Plan, execute, and optimize campaigns on Google Ads and Meta Ads
• Build funnels for awareness, lead generation, and conversions
• Handle audience segmentation, targeting, and retargeting strategies
• Manage ad budgets efficiently with a growth-first mindset
• Build and execute social media strategy for Crazi Studio and client brands
• Track campaign performance using Google Analytics, Meta Ads Manager, and other tools
• Identify growth opportunities across organic and paid channels
• Stay updated with evolving social media algorithms and ad platform changes
• Create engaging, scroll-stopping content ideas aligned with brand identity

Preferred candidate profile

• Proven experience in social media management + performance marketing
• Strong hands-on experience of at least 3 years in managing Meta Ads and Google Ads campaigns.
• Understanding of funnels, conversions, and digital customer journeys
• Strong creative thinking
• Comfortable working in a fast-paced creative environment
• Ability to balance creativity with data-driven decision making