Performance Marketing Manager (Meta & Google Ads)

Techsaaz Solutions; New Delhi; On-site; INR 900,000 - 1,600,000; Full time

Job summary

Techsaaz Solutions is seeking a performance marketing specialist to plan, build, and scale paid campaigns across Meta and Google platforms for D2C/e-commerce brands. You will optimize ROAS and CAC while collaborating with design and analytics teams.

The role requires 2–4 years of hands-on budgeting experience, strong proficiency in Meta/Google Ads, GA4, and Shopify, and a data-driven approach using spreadsheet tooling.

Qualifications

• 2-4 years of hands-on experience managing performance budgets for D2C/e-commerce brands.

Responsibilities

• Campaign Execution: Plan, build, and scale paid acquisition campaigns across Meta, Google, and e-commerce ad networks.

Skills

Campaign management

Analytics

PPC optimization

Data-driven decision making

Tools

Meta Ads Manager

Google Ads (PMax & Shopping)

GA4

Shopify

Job description

Role & responsibilities

• Campaign Execution: Plan, build, and scale paid acquisition campaigns across Meta (Facebook/Instagram Ads), Google Ads (Search, Shopping, PMax), and e-commerce ad networks.
• ROAS & CAC Optimization: Track daily performance metrics (ROAS, CAC, AOV, LTV) and optimize targeting, ad sets, and landing pages to ensure efficient unit economics.
• Creative Strategy: Partner with graphic design and video teams to test ad angles, copy, visual assets, and video hooks based on campaign analytics.
• Funnel Audit: Analyze conversion rates across landing pages, Shopify product pages, and checkout flows to eliminate conversion friction.
• Reporting: Deliver weekly performance reports and budget allocations using GA4, Meta Ads Manager, and Shopify Analytics.

Preferred candidate profile

• Experience: 2-4 years of hands-on experience managing performance budgets for D2C/e-commerce brands.
• Tech Stack: Strong proficiency in Meta Ads Manager, Google Ads (PMax & Shopping), GA4, and Shopify.
• Analytical Mindset: Comfortable using Excel/Google Sheets for cohort analysis, attribution tracking, and media planning.