Performance Marketing Manager

Keka Technologies Private Limited; Thane; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Keka Technologies Private Limited in Thane, India is seeking a data-driven Performance Marketing Manager to lead paid media strategy across Meta, Google, YouTube and other platforms. You will drive measurable outcomes like website traffic, event registrations, campaign reach, and ROI through highly optimised digital campaigns.

Working with Brand, Creative, and analytics teams, you will build audiences, allocate budgets, run A/B tests, and develop dashboards in GA4 and Looker Studio to report

Qualifications

• 4–6 years of experience in performance marketing.
• Proven expertise in Meta Ads and Google Ads.
• Strong analytics, reporting, and data-driven decision making.

Responsibilities

• Develop annual and campaign-level paid media strategies.
• Plan budgets and allocate channels for digital campaigns.
• Build audience segmentation and targeting strategies.
• Plan media mix across Meta, Google, YouTube, display.
• Plan, launch and optimise campaigns; manage budgets.
• Coordinate with creatives for assets and landing pages.
• Conduct A/B testing across creatives and messaging.
• Monitor campaigns with GA4, Looker Studio; create dashboards.

Skills

Meta Ads

Google Ads

GA4

GTM

Looker Studio

Analytics & Reporting

Budget Management

Conversion Optimization

Tools

GA4

GTM

Looker Studio

Job description

• We are looking for a data-driven Performance Marketing Manager to lead paid media strategy and digital acquisition across Meta, Google, YouTube and other advertising platforms.
• The role will be responsible for driving measurable business outcomes including website traffic, event registrations, campaign reach, footfall and marketing ROI through highly optimised digital campaigns.
• Working closely with the Brand Manager, Social Media Manager, SEO Manager, Creative Team and external media partners, the Performance Marketing Manager will ensure digital investments deliver maximum business impact.

Key Responsibilities -

• Develop annual and campaign-specific paid media strategies.
• Plan digital media budgets and channel allocation.
• Build audience segmentation and targeting strategies.
• Recommend media mix across Meta, Google, YouTube and Display.

Campaign Management -

• Plan, launch and optimise campaigns across Meta Ads, Google Ads and YouTube.
• Execute remarketing and audience nurturing campaigns.
• Manage campaign budgets and pacing.
• Coordinate with creative teams for ad assets and landing pages.
• Conduct A/B testing across creatives, audiences and messaging.

Performance Optimisation -

Improve - Implement conversion tracking and attribution models.

Analytics & Reporting -

• Monitor campaign performance using GA4, Meta Ads Manager and Looker Studio.
• Develop dashboards and weekly/monthly reports.
• Analyse customer journeys and campaign effectiveness.
• Present recommendations for improving campaign performance
• Coordinate with digital agencies and platform partners.
• Ensure campaigns are delivered within timelines and budgets.
• Review agency performance and campaign quality.
• Work with Brand, Social Media, SEO and Creative teams.
• Support campaigns for -

• Store launches
• Seasonal campaigns

Required Skills & Experience -

• 4-6 years in Performance Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Hands-on experience with GA4, GTM and Looker Studio.
• Excellent analytical and reporting skills.
• Experience managing large media budgets.
• Understanding of conversion optimization.