Performance Marketing

MISHO; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

MISHO is seeking a data‑driven Performance Marketing professional to lead paid acquisition across Meta, Google, YouTube, and emerging channels. You will own audience strategies, attribution, and optimization to drive customer growth and ROAS while maintaining CAC targets.

Ideal candidates will manage budgets, run experiments, and collaborate with creative and e-commerce teams to scale performance across Shopify-based stores.

Qualifications

• Hands-on experience planning and optimizing paid campaigns across Meta and Google platforms.
• Strong analytical skills to interpret data and optimize CAC/ROAS.
• Experience with e-commerce brands and Shopify is a plus.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, Google, YouTube, and emerging channels.
• Own key performance metrics and reporting for campaigns.
• Manage budgets and allocate spend based on performance.
• Build and scale audience strategies for effective targeting.
• Run A/B tests across creatives, copy, audiences, and landing pages.
• Collaborate with creative teams to deliver high-performing ad assets.
• Monitor creative performance and advise on messaging and formats.
• Own attribution setup across Meta Pixel, CAPI, GA4, GTM, and UTM workflows.
• Analyze site performance and identify CRO opportunities.
• Provide weekly/monthly insights and recommendations to improve performance.
• Align paid media with product launches and seasonal campaigns.

Skills

Performance marketing

Audience targeting

Campaign optimization

Attribution

E-commerce growth

Data-driven decisions

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

Meta Pixel

Conversion API

UTM tracking

Job description

We are looking for a data-driven Performance Marketing professional to lead paid acquisition efforts across Meta, Google, and other digital advertising platforms. The ideal candidate will have a strong understanding of performance marketing, audience targeting, campaign optimization, attribution, and e-commerce growth. This role will be responsible for driving customer acquisition, revenue growth, and ROAS while maintaining efficient CAC targets.

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across:
  • Meta (Facebook & Instagram)
  • Google Ads (Search, Shopping, Display, Performance Max)
  • YouTube
  • Pinterest and other emerging channels
• Own key performance metrics.
• Manage advertising budgets and allocate spend across channels based on performance.
• Build and scale audience strategies.
• Develop and execute A/B tests across creatives, copy, audience segments, and landing pages.
• Collaborate closely with the creative team to develop high-performing ad creatives while maintaining brand consistency.
• Monitor creative performance, identify creative fatigue, and provide data-backed recommendations on messaging, formats, and content direction.
• Own attribution and tracking setup across Meta Pixel, Conversion API (CAPI), Google Analytics 4, Google Tag Manager, and UTM frameworks to ensure accurate performance measurement.
• Analyze website performance and user behaviour to identify opportunities for conversion rate optimization and improved campaign efficiency.
• Monitor campaign performance and provide weekly and monthly reports with actionable insights and recommendations.
• Collaborate with e-commerce, merchandising, and marketing teams to align paid media strategies with product launches, seasonal campaigns, and key commercial objectives.
• Stay up to date with platform updates, attribution changes, industry trends, and emerging advertising opportunities.

Requirements

• Experience in media buying
• Hands‑on experience managing Meta and Google advertising campaigns with proven performance outcomes.
• Strong understanding of:
  • Meta Ads Manager
  • Google Ads
  • Google Analytics 4
  • Meta Pixel and Conversion API
• Experience working with Shopify-based e-commerce businesses is preferred.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed optimization decisions.
• Solid understanding of attribution, conversion tracking, and e-commerce analytics.
• Excellent communication and stakeholder management skills.