Performance Marketing Specialist(2+)

GALTech Technologies Pvt Ltd; Ernakulam; On-site; INR 800,000 - 1,100,000; Full time

Job summary

GALTech Technologies Pvt Ltd is seeking a Performance Marketing Specialist (2+ years) to drive multi-channel campaigns using Google Ads, Meta Ads, and programmatic tools. You will analyze data, optimize creatives and landing pages, and expertly manage budgets while forecasting spend and ROI.

Responsibilities include cross-platform planning, audience targeting, and presenting insights to senior management. Strong analytical, communication, and market research skills are essential in this role,

Qualifications

• Bachelor’s degree required.
• 2+ years of experience in performance marketing or digital advertising.
• Proficiency in Google Ads, Meta Ads, and programmatic tools; strong analytics.

Responsibilities

• Plan and implement performance marketing campaigns across Google Ads, Meta Ads, LinkedIn and other channels.
• Monitor and analyze campaign performance to meet KPIs and ROI targets.
• Conduct A/B testing on creatives, ad formats, and landing pages to improve conversions.
• Manage campaign budgets for cost-efficient advertising and forecast spend.
• Track spending across platforms and adjust bids and budgets accordingly.
• Perform market research to identify growth opportunities and refine audience strategies.
• Stay updated on industry trends, competitor actions and new channels.
• Present campaign results and insights to senior management and stakeholders.
• Manage client accounts and communications, addressing questions professionally.
• Set up and manage advanced conversion tracking using GTM, GA4, Meta Pixel, and API-based solutions.

Skills

Performance marketing

Analytics

Communication

Audience targeting

Campaign optimization

Budget management

Google Analytics

Excel

Data visualization

Education

Bachelor’s degree

Tools

Google Ads

Meta Ads

Programmatic tools

Job description

GALTech Technologies Pvt Ltd

04802951674, [phone]
[e-mail]

Performance Marketing Specialist(2+)

Join our dynamic team as a Performance Marketing Expert! You'll manage campaigns, analyze data, and develop creative strategies on platforms like Google Ads and Meta Ads, contributing to the success of our digital marketing efforts.

Roles and Responsibilities

• 1. Plan and implement performance marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn, and other relevant channels.
• 2. Monitor and analyze campaign performance to ensure KPIs and ROI targets are met.
• 3. Conduct A/B testing on creatives, ad formats, and landing pages to optimize conversion rates.
• 4. Allocate and manage campaign budgets effectively for cost-efficient advertising.
• 5. Forecast and track spending across multiple platforms.
• 6. Perform market research to identify new growth opportunities and refine target audience strategies.
• 7. Stay informed on industry trends, competitor strategies, and emerging channels.
• 8. Present campaign results, insights, and recommendations to senior management and stakeholders.
• 9.Manage client accounts and relationships, understand client objectives, communicate campaign progress, and address queries or concerns professionally.
• 10. Set up and manage advanced conversion tracking using tools such as Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, Conversion APIs, and other tracking solutions.

Skills and Requirements

• 1. Bachelor’s degree
• 2. 2+ years of experience in performance marketing or digital advertising.
• 3. Proficiency in ad platforms like Google Ads, Meta Ads, and programmatic tools.
• 4. Strong analytical skills with expertise in Google Analytics, Excel, and data visualization tools.
• 5. Effective written and verbal communication skills.
• 6. Experience in audience targeting, campaign optimization, and budget management.