Performance Marketing Executive / Specialist

Ealkay Consulting; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

A dynamic marketing consultancy in Hyderabad is seeking a Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns. The ideal candidate will work on platforms like Google Ads, Meta, and LinkedIn, focusing on lead generation and cost efficiency. The role requires strong analytical skills, experience in A/B testing, and the ability to create compelling ad copies. This position offers the chance to work in a fast-paced environment with a focus on performance marketing.

Qualifications

• Experience in writing high-converting ad copies.
• Knowledge of landing page optimization.
• Ability to manage budgets and deliver results within target CPL.

Responsibilities

• Plan, execute, and manage paid ad campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Monitor and improve Cost per Lead (CPL), conversion rates, and campaign performance.
• Conduct A/B testing for ad creatives, ad copies, audience targeting, and landing page variations.

Skills

Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads

Strong understanding of performance funnels

Lead generation campaigns

Audience targeting & retargeting

Strong analytical and problem-solving skills

Tools

Google Analytics

Tag Manager

Meta Pixel

Job description

We are looking for aPerformance Marketing Specialist who can plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn. The ideal candidate should be data-driven, hands‑on with ad platforms, and focused on generating quality leads at an effective cost.

Key Responsibilities

Plan, execute, and manage paid ad campaigns on:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads

Create, test, and optimize:

• Landing pages (in coordination with design/dev teams)

Monitor and improve:

• Cost per Lead (CPL)
• Conversion rates
• Campaign performance and ROI

Conduct A/B testing for:

• Ad creatives
• Ad copies
• Audience targeting
• Landing page variations

Analyze campaign data and share performance reports and insights regularly

Ensure smooth platform experience and proper tracking (pixels, conversions, tags)

Stay updated with the latest trends and best practices in performance marketing

Required Skills & Experience

• Hands‑on experience with Google Ads, Meta Ads, and LinkedIn Ads

Strong understanding of:

• Performance funnels
• Lead generation campaigns
• Audience targeting & retargeting

Experience in writing high-converting ad copies

Knowledge of landing page optimization

Ability to manage budgets and deliver results within target CPL

Strong analytical and problem-solving skills

Preferred Qualifications

• Experience handling multiple ad platforms
• Prior experience in lead-based campaigns
• Familiarity with tools like Google Analytics, Tag Manager, Meta Pixel, etc.
• Ability to work independently and take ownership of campaigns

Apply Now: [e-mail] | [phone]