Senior Digital Marketing Specialist(2+)

GALTech Technologies Pvt Ltd; Ernakulam; On-site; INR 800,000 - 1,200,000; Full time

Job summary

GALTech Technologies Pvt Ltd in Ernakulam seeks a Senior Digital Marketing Specialist to design and execute data-driven marketing strategies across Google Ads, Meta Ads, SEO and social media. You will optimize campaigns, analyze performance, and drive qualified leads.

You will manage budgets, run A/B tests, conduct market research, and present results to leadership. Strong analytical skills and hands-on experience with Google Analytics and Excel are required.

Qualifications

• Bachelor’s degree in a relevant field.
• Proven performance marketing experience across Google Ads, Meta Ads, SEO, and social media.
• Strong analytics with Google Analytics, Excel, and data visualization tools.

Responsibilities

• Create data-driven digital marketing strategies aligned with company goals.
• Plan and run performance campaigns on Google Ads, Meta Ads, and LinkedIn.
• Monitor KPIs, ROI, and optimize campaigns for conversion.
• Conduct A/B tests on creatives and landing pages.
• Manage budgets and forecast spend across platforms.
• Present campaign results and insights to senior management.

Skills

Performance marketing

Google Ads

Meta Ads

SEO

Social media marketing

Content creation

Audience targeting

Campaign optimization

Budget management

Analytics

Education

Bachelor’s degree

Tools

Google Analytics

Excel

Data visualization tools

Job description

GALTech Technologies Pvt Ltd

04802951674, [phone]
[e-mail]

Senior Digital Marketing Specialist(2+)

We are seeking a skilled and results-driven Digital Marketing Specialist to join our marketing team. In this role, you will design and implement comprehensive digital marketing strategies to increase brand visibility, generate qualified leads, and enhance customer engagement across multiple digital channels. The ideal candidate will have expertise in performance marketing, including Google Ads, Meta Ads, and social media marketing.

Roles and Responsibilities

• Create data-driven and result-oriented digital marketing strategies that align with goals.
• Plan and implement performance marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn, and other relevant channels.
• Monitor and analyze campaign performance to ensure KPIs and ROI targets are met.
• Conduct A/B testing on creatives, ad formats, and landing pages to optimize conversion rates.
• Allocate and manage campaign budgets effectively for cost-efficient advertising.
• Forecast and track spending across multiple platforms.
• Perform market research to identify new growth opportunities and refine target audience strategies.
• Stay informed on industry trends, competitor strategies, and emerging channels.
• Present campaign results, insights, and recommendations to senior management and stakeholders.

Skills and Requirements

• Bachelor’s degree
• Proven experience in performance marketing, with a strong understanding of Google Ads, Meta Ads, SEO, social media marketing, and content creation
• Strong analytical skills with expertise in Google Analytics, Excel, and data visualization tools.
• Effective written and verbal communication skills.
• Experience in audience targeting, campaign optimization, and budget management.

Job Type: Full-time

Work Location: In person