Performance Management Specialist

Gravitas Consulting; Hyderabad, Bengaluru, Mumbai; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Flexible environment

Growth opportunities

Job summary

Gravitas Consulting in Hyderabad is seeking a Performance Marketing Specialist to manage and optimize digital ad campaigns across Google Ads, Meta, LinkedIn, and more. The candidate will drive ROI for B2B and B2C clients across diverse industries.

The role requires hands-on experience with analytics, experimentation (A/B tests), and budget optimization to maximize ROAS. In-office full-time position with a focus on data-driven strategies and cross-channel execution.

Qualifications

• 2-6 years hands-on experience in performance marketing/digital advertising across B2B and B2C accounts.
• Experience planning and optimizing campaigns on Google Ads, Meta, LinkedIn.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn, and other channels including Amazon & e-commerce ads.
• Manage budgets to maximize ROAS and run A/B tests on creatives and bidding strategies.
• Monitor performance daily and provide actionable insights to improve conversions.
• Collaborate with creative/content teams to develop high-performing ad assets and report weekly results.

Skills

Google Ads

LinkedIn Ads

Meta Ads

GA4

Google Analytics

A/B Testing

Budget Management

Data Analysis

Campaign Optimization

E-commerce

Shopify

Magento

Retention Marketing

Influencer Marketing

ABM

Tools

Google Tag Manager

Looker Studio

Meta Business Suite

Job description

Job Description: Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Experience: 2-6 Years

Location: Hyderabad only

Company: Gravitas Consulting

Job Type: In-Office

Employment Type: Full-Time

We are seeking a results-driven Performance Marketing Specialist to manage and optimize digital ad campaigns across various platforms, including Google Ads (Search, Display, Performance max & YouTube), Meta (Facebook & Instagram), and LinkedIn. The ideal candidate is analytical, creative, and driven to deliver ROI for both B2B and B2C businesses through data-backed strategies. Should have previous expertise dealing with clients from diverse industries such as IT products & services, Finance, jewellery, real-estate, FMCG etc.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn, and other channels like Amazon & e-commerce ad campaigns.
• Should have expertise in ecommerce website optimization (Shopify, Magento) for B2C brands and have a good grasp with strategies, such as retention marketing, Account based marketing, and influencer marketing.
• Manage budgets efficiently to maximize performance and achieve high ROAS.
• Conduct A/B testing on creatives, audience segments, and bidding strategies
• Monitor campaign performance daily and generate actionable insights
• Analyze funnels and customer journeys to improve conversion rates
• Collaborate with the creative and content teams to develop high-performing ad assets
• Report on performance weekly and monthly with clear insights and recommendations
• Stay updated with the latest performance marketing trends, tools, and platform updates.
• Should have expertise in SEO (Optional)

Requirements:

• 36 years of hands-on experience in performance marketing/digital advertising across industries for B2B and B2C accounts. Proven track record of managing ad spends and delivering strong ROAS.
• Ability to create strategy and plan campaigns for customers
• Expertise in Google Ads (Search, Display, YouTube), LinkedIn Ads, and Meta Ads
• Strong analytical skills with experience in Google Analytics, GA4, and other tracking tools
• Experience with tools like Meta Business Suite, Google Tag Manager, Looker studio
• Ability to interpret data and present insights in a clear and concise manner
• Excellent communication, time management, presentation, and problem-solving skills
• Certification in Google Ads.

What We Offer:

• Competitive salary and performance bonuses
• Flexible work environment
• Opportunity to work on exciting brands across industries
• A collaborative and growth-focused team culture.