Digital Marketing Specialist

Dreamscape Media; Mumbai; Presencial; INR 800.000 - 1.200.000; Jornada completa

Descripción de la vacante

Dreamscape Media in Mumbai is seeking a sharp, data-driven Performance Marketing Specialist to build, scale, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other channels. You will own end-to-end campaign lifecycle, monitor KPIs like CAC, ROAS, CTR, and drive measurable growth through testing and analytics.

Collaboration with creative, content, and product teams is essential to craft high-performing ads and landing pages.

Formación

• 2–4 years of hands-on performance/digital marketing experience.
• Proficient in Google Ads and Meta Ads; experience with at least one additional channel.
• Strong understanding of funnels, attribution models, and customer journeys.
• Experience with conversion tracking, pixels, and tag management.
• Strong analytical and ROI-driven mindset.

Responsabilidades

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta, LinkedIn, and other channels.
• Manage end-to-end campaign lifecycle: strategy, setup, monitoring, and reporting.
• Optimize campaigns based on CAC, ROAS, CTR, and conversions.
• Conduct A/B testing on creatives, landing pages, and audience segments.
• Analyze performance using Google Analytics, Ads Manager, and attribution tools.
• Collaborate with creative, content, and product teams on ads and pages.
• Track weekly/monthly metrics and provide actionable insights.
• Stay updated with trends, platform updates, and best practices in performance marketing.

Conocimientos

Analytics

Campaign optimization

Budget management

A/B testing

Problem solving

Herramientas

Google Ads

Meta Ads

Google Analytics

Looker Studio

Tag Manager

Descripción del empleo

We’re looking for a sharp, data-driven Performance Marketing Specialist who’s excited to build, scale, and optimize high-impact campaigns for some of the most exciting and leading brands in the market. Based in Mumbai, this role offers the opportunity to work across the full spectrum of paid marketing—crafting strategies, launching campaigns, and driving measurable growth across multiple digital platforms.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels
• Manage end-to-end campaign lifecycle: strategy, setup, execution, monitoring, and reporting
• Continuously optimize campaigns based on KPIs such as CAC, ROAS, CTR, and conversion rates
• Conduct A/B testing on creatives, landing pages, and audience segments
• Analyze campaign performance using tools like Google Analytics, Ads Manager, and other attribution platforms
• Collaborate with creative, content, and product teams to develop high-performing ad creatives and landing pages
• Track and report weekly/monthly performance metrics and provide actionable insights
• Stay updated with the latest trends, platform updates, and best practices in performance marketing

Required Skills & Qualifications

• 2-4 years of hands-on experience in performance/digital marketing
• Strong expertise in platforms like Google Ads, Meta Ads, and at least one additional channel (LinkedIn, programmatic, etc.)
• Solid understanding of marketing funnels, attribution models, and customer journeys
• Proficiency in analytics tools (Google Analytics, Looker Studio, etc.)
• Experience with conversion tracking, pixels, and tag management
• Strong analytical and problem-solving skills with attention to detail
• Ability to manage budgets efficiently and drive ROI-focused campaigns

Preferred Qualifications

• Experience in e-commerce, SaaS, or high-growth startups
• Familiarity with marketing automation tools and CRM integrations
• Basic understanding of SEO and organic growth strategies
• Knowledge of SQL, Excel advanced functions, or data visualization tools is a plus