Performance Marketing Specialist

Findoc; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Findoc is seeking a data-driven Performance Marketing Specialist to manage paid campaigns across Google Ads, Meta, LinkedIn, and remarketing. The role emphasizes ROI, ROAS, and lead quality through AI-augmented optimization.

With 3-4 years of hands-on experience, you will set up analytics, track conversions, perform audience research, and build dashboards to drive decision-making. Collaboration with cross-functional teams is essential.

Qualifications

• 3-4 years of performance marketing experience.
• Experience with AI-powered marketing tools is required.
• Experience with multi-channel campaigns and ROI focus.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, and remarketing.
• Manage campaign budgets to maximize ROI, ROAS, and lead quality.
• Research target audiences, create custom/lookalike audiences, and perform competitor analysis.
• Set up and manage GA4, GTM, Meta Pixel, LinkedIn Insight Tag, Google Ads conversion tracking, and UTM tracking.
• Monitor and optimize campaign performance to improve CTR, CVR, CPC, CPL, CPA, Quality Score, and conversions.
• Conduct A/B testing for ad creatives, copy, audiences, bidding strategies, and landing pages.
• Build performance dashboards and reports using Looker Studio and provide actionable insights.
• Use AI tools for audience research, keyword analysis, ad copy, optimization, reporting, and automation.
• Collaborate with SEO, Content, Design, Development, and Sales teams to achieve goals.
• Stay updated with digital marketing trends, AI tools, and platform updates.

Skills

Audience Targeting & Remarketing

Budget Planning & Bid Strategy

Analytics & Reporting

AI-powered marketing tools

Tools

GA4

GTM

Meta Pixel

LinkedIn Insight Tag

Google Ads

Looker Studio

Job description

We are looking for a data-driven Performance Marketing Specialist with 3-4 years of experience in managing paid campaigns across multiple digital platforms. The ideal candidate should be skilled in campaign strategy, audience targeting, AI-powered optimization, analytics, and lead generation with a strong focus on ROI.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads, LinkedIn Ads, and Remarketing.
• Manage campaign budgets to maximize ROI, ROAS, and lead quality.
• Research target audiences, create custom/lookalike audiences, and perform competitor analysis.
• Set up and manage GA4, GTM, Meta Pixel, LinkedIn Insight Tag, Google Ads Conversion Tracking, and UTM tracking for accurate attribution.
• Monitor and optimize campaign performance to improve CTR (Click-Through Rate) , CVR(Conversion Rate ) , CPC (Cost Per Click ), CPL (Cost Per Lead ), CPA (Cost Per Acquisition), Quality Score, and overall conversions.
• Conduct A/B testing for ad creatives, copy, audiences, bidding strategies, and landing pages.
• Build performance dashboards and reports using Looker Studio and provide actionable insights.
• Use AI tools (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.) for audience research, keyword analysis, ad copy, campaign optimization, reporting, and automation.
• Collaborate with SEO, Content, Design, Development, and Sales teams to achieve business goals.
• Stay updated with the latest digital marketing trends, AI tools, and advertising platform updates.

Required Skills

• Audience Targeting & Remarketing
• Budget Planning & Bid Strategy
• Strong analytical, reporting, and problem-solving skills
• Hands-on experience with AI-powered marketing tools

AI-Powered Campaign Analysis

Hands-on experience using AI tools such as Claude, ChatGPT, Gemini, Perplexity, and Copilot to analyze advertising data from Meta Ads, Google Ads, and LinkedIn Ads. The candidate should be able to identify optimization opportunities, improve audience targeting, recommend budget allocation, enhance ad creatives, and generate actionable insights to improve campaign performance and ROI.

Qualifications

• 3-4 years of relevant Performance Marketing experience.
• Google Ads, GA4, or Meta Certifications are a plus.
• Increase Qualified Leads
• Increase ROAS & ROI
• Ensure accurate campaign tracking and timely performance reporting