Performance Marketing Specialist

Transformative Ventures; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Transformative Ventures in Gurugram is seeking a Marketing Campaigns professional to design and manage campaigns across Amazon, Google, Meta and other platforms. You will analyze performance data, optimize CPA/ROAS/CLTV, and ensure cost-effective collateral with Brand, Content and Tech teams.

The role requires a data-driven mindset, strong communication, and the ability to multitask in a fast-paced environment.

Qualifications

• Graduation and Post Graduation from A grade colleges with excellent scores.
• Experience (internships if any) with digital marketing platforms (Desired not mandatory).
• Good written and verbal communication skills.
• A go-getter with the ability to multitask and prioritize in a fast-paced environment.
• Good analytical skills and ability to make data driven decisions.
• Proactive, collaborative, organized, curious, problem solver with a can-do spirit and a creative think outside the box attitude.

Responsibilities

• Create and manage day-to-day Marketing Campaigns across multiple platforms (Amazon, Google, Meta etc.).
• Utilize data-driven insights to optimize campaigns and improve KPIs like CPA, ROAS, CLTV.
• Make data-driven decisions on bid management, targeting, creative variations, and landing pages.
• Collaborate with Brand, Content, Tech teams to produce marketing collateral cost-effectively.
• Stay ahead of industry trends and share insights to promote company growth.
• Identify new ad opportunities and platforms to increase revenue while maintaining profitability.
• Conduct market research to refine strategies and messaging.

Skills

Digital marketing

Communication

Analytics

Multitasking

Data-driven decisions

Education

Graduation

Post Graduation

Tools

Digital marketing platforms

Job description

1. Create and manage the day-to-day Marketing Campaigns across multiple platforms

like Amazon, Google, Meta, amongst Others including campaign planning,

implementation, budget management, performance review, and optimization.

2. Utilize data driven insights to optimize campaigns and improve key performance

metrics such as conversion rates, cost per acquisition (CPA), return on ad spend

(ROAS) and Customer Lifetime Value (CLTV).

3. Make Data driven decisions to optimize campaigns, including bid management,

targeting, creative variations, and landing page optimization.

4. Collaborate with the stakeholders from Brand Team (In-house & Agencies), Content

Management Team, Tech team for the creation of Marketing collaterals which must be

marketed at the lowest possible costs.

5. Keep ahead of industry trends, emerging technologies and best practices in

performance marketing and share knowledge and insights with the team contributing to

the overall growth and success of the company

6. Finding new advertising opportunities in terms of more advertising areas or in terms of

ad platforms to increase revenue while maintaining the required profitability.

7. Conduct market research to gain insights into our target market, customer preferences

and competitors. Use the findings to refine the marketing strategies and messaging.

Qualifications

1. Graduation and Post Graduation from A grade colleges, with excellent scores

throughout, (Maths/ Economics, Analytics, Statistics preferred)

2. Experience (internships if any) with digital marketing platforms (Desired not mandatory)

3. Good written and verbal communication skills

4. A go-getter with the ability to multitask and prioritize in a fast-paced environment

5. Good analytical skills and ability to make data driven decisions.

6. Proactive, collaborative, organized, curious, problem solver with a can-do spirit

and a creative think outside the box attitude adopting to an ever-changing

environment.