Performance Marketing Specialist

Seventh Triangle Consulting; Uttar Pradesh; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Seventh Triangle Consulting in India, Uttar Pradesh, is seeking a hands-on Performance Marketing professional to lead Meta Ads and Google Ads campaigns for D2C/eCommerce brands. You will develop media plans, allocate budgets, and craft full-funnel strategies to drive ROAS and revenue.

The ideal candidate has 2-5 years of hands-on experience with Meta Ads and Google Ads, and a solid grasp of metrics like CAC, CPA, CTR, and conversions.

Qualifications

• 2–5 years of hands-on performance marketing experience in D2C/eCommerce.
• Strong expertise in Meta Ads and Google Ads.
• Experience managing sales-focused campaigns, not just leads.
• Understanding of ROAS, CAC, CPA, CTR, CPC and conversions.
• Working knowledge of GA4, GTM, Meta Pixel and conversion tracking.
• Strong analytical and campaign optimization skills.

Responsibilities

• Plan, execute, and scale Meta Ads and Google Ads campaigns for D2C/eCommerce brands.
• Develop media plans, budget allocation, and full-funnel strategies (TOFU, MOFU, BOFU).
• Optimize campaigns to improve ROAS, CPA, CAC, conversions, and revenue.
• Monitor campaign performance, identify gaps, and implement optimization strategies.
• Manage audience targeting, retargeting, and campaign scaling.
• Handle tracking and analytics using GA4, Meta Pixel, CAPI, and GTM.
• Manage Google Merchant Center and product feeds.
• Prepare performance reports and actionable insights.

Skills

Performance marketing

Meta Ads

Google Ads

Tools

GA4

GTM

Meta Pixel

Google Merchant Center

Job description

Roles & Responsibilities

• Plan, execute, and scale Meta Ads and Google Ads campaigns for D2C/eCommerce brands.
• Develop media plans, budget allocation, and full-funnel strategies (TOFU, MOFU, BOFU).
• Optimize campaigns to improve ROAS, CPA, CAC, conversions, and revenue.
• Monitor campaign performance, identify gaps, and implement optimization strategies.
• Manage audience targeting, retargeting, and campaign scaling.
• Handle tracking and analytics using GA4, Meta Pixel, CAPI, and GTM.
• Manage Google Merchant Center and product feeds.
• Prepare performance reports and actionable insights.

Candidate Requirements

• 2 - 5 years of hands-on Performance Marketing experience with D2C/eCommerce brands.
• Strong expertise in Meta Ads and Google Ads.
• Experience managing sales-focused campaigns, not just lead generation.
• Understanding of full-funnel marketing, ROAS, CAC, CPA, CTR, CPC, and conversion metrics.
• Working knowledge of GA4, GTM, Meta Pixel, and conversion tracking.
• Strong analytical and campaign optimization skills.

Note :- we are NOT considering profiles focused on lead generation.