Performance Marketing Associate

Doveriye; Hyderabad; Sur place; INR 600 000 - 1 200 000; Plein temps

Résumé du poste

Doveriye is seeking a data-driven Performance Marketing Specialist to drive customer acquisition and revenue growth across Meta and Google Ads. The role requires deep platform expertise and a solid understanding of D2C consumer behavior, creative strategy, and unit economics.

You will own campaigns, optimize performance, and build data-driven strategies to scale ROAS while maintaining healthy CAC. Experience with GA4 and Merchant Center is a plus.

Qualifications

• 2–3+ years in Performance Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Experience with D2C / E-commerce brands; Beauty, Skincare or Personal Care preferred.
• Strong understanding of ROAS, CAC, CPA, LTV, AOV and conversion funnels.
• Strong analytical skills with Excel / Google Sheets.

Responsabilités

• Own day-to-day execution and optimization of Meta & Google Ads campaigns.
• Manage PMax, Search, Shopping, Demand Gen, Meta Sales and Retargeting campaigns.
• Drive growth across ROAS, CAC, revenue and new customer acquisition.
• Develop full-funnel paid media strategies across prospecting, consideration and conversion.
• Lead structured creative, audience, messaging and campaign testing.
• Partner with creative and brand teams to develop high-performing creatives.
• Analyse campaign and customer data to identify growth opportunities and improve efficiency.
• Manage budgets and scale campaigns while maintaining healthy unit economics.
• Build weekly performance reports and translate data into clear business recommendations.

Connaissances

Meta Ads expertise

Google Ads expertise

Analytical skills

Excel/Google Sheets

D2C/e-commerce knowledge

Conversion funnel understanding

Outils

GA4

Google Merchant Center

Conversion tracking

Description du poste

About The Role

We are looking for a data-driven Performance Marketing Specialist to drive customer acquisition and revenue growth across Meta and Google Ads.

The ideal candidate combines strong platform expertise with a deep understanding of D2C consumer behaviour, creative strategy, funnel performance and unit economics.

Key Responsibilities

• Own day-to-day execution and optimization of Meta & Google Ads campaigns.
• Manage PMax, Search, Shopping, Demand Gen, Meta Sales and Retargeting campaigns.
• Drive growth across ROAS, CAC, revenue and new customer acquisition.
• Develop full-funnel paid media strategies across prospecting, consideration and conversion.
• Lead structured creative, audience, messaging and campaign testing.
• Partner with creative and brand teams to develop high-performing, insight-led creatives.
• Analyse campaign and customer data to identify growth opportunities and improve efficiency.
• Manage budgets and scale campaigns while maintaining healthy unit economics.
• Build weekly performance reports and translate data into clear business recommendations.

What We're Looking For

• 2–3+ years of hands-on experience in Performance Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Experience working with D2C / E-commerce brands; Beauty, Skincare or Personal Care experience preferred.
• Strong understanding of ROAS, CAC, CPA, LTV, AOV and conversion funnels.
• Strong analytical skills with proficiency in Excel / Google Sheets.
• Experience with GA4, Google Merchant Center and conversion tracking is a plus.