Performance Marketing Manager

Cantabil Retail India; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Cantabil Retail India is seeking a Performance Marketing Manager in Delhi to lead paid campaigns across Google, Meta, YouTube and other platforms. You will drive revenue and profitability, optimize budgets, and refine the customer journey from awareness to purchase.

You will analyze performance data, collaborate with cross-functional teams, and stay ahead of platform changes to maximize ROI for the D2C ecommerce brand.

Qualifications

• Experience in scaling a D2C/e-commerce brand profitably.
• Experience running Meta Ads for ecommerce brands.
• Understanding of ecommerce customer journey and pixel tracking.
• Ability to analyze ad performance and improve campaigns.
• Experience with limited budgets and testing strategies.

Responsibilities

• Develop and execute performance marketing strategies to drive online revenue, customer acquisition, and profitability.
• Manage and optimize campaigns across Meta Ads, Google Ads, YouTube and other relevant digital platforms.
• Own KPIs including ACoS, ROAS, CAC/CPA, CVR, AOV, ATC, Ad Revenue, and customer LTV.
• Plan and manage monthly/quarterly media budgets and channel allocations.
• Conduct audience research, segmentation, retargeting, and lookalike development.
• Test and optimize ad creatives, copy, landing pages, offers, audiences, and bidding strategies.
• Collaborate with creative teams to develop high-performing assets.
• Analyze the complete customer funnel from impression to purchase, and identify conversion improvements.
• Track campaign performance using GA4, Google Ads Manager, Meta Ads Manager and other platforms; create reports with actionable insights.
• Conduct competitor and market analysis to identify growth opportunities.
• Partner with merchandising, product, CRM, content, and sales to align marketing with business goals.
• Stay updated on changes in advertising platforms and attribution models.

Skills

Digital marketing

Analytics

Budget management

Cross-functional collaboration

Communication

SEO understanding

Tools

Google Merchant Center

Shopping/PMax

YouTube Ads

Facebook Pixel

GA4

Google Analytics

Job description

We are seeking performance marketing manager runs paid advertising campaigns Google Ads, Meta Ads. He will manage campaigns across multiple digital platforms, continuously analyze performance data and adapt strategies to enhance efficacy and ROI.

Job Descriptions:-

• Develop and execute performance marketing strategies to drive online revenue, customer acquisition, and profitability.
• Manage and optimize campaigns across Meta Ads, Google Ads, YouTube and other relevant digital platforms.
• Own key performance metrics including ACoS, ROAS, CAC/CPA, CVR, AOV, ATC, Ad Revenue, and customer LTV.
• Plan and manage monthly/quarterly media budgets and channel-wise allocations.
• Conduct audience research, segmentation, retargeting, and lookalike audience development.
• Continuously test and optimize ad creatives, copy, landing pages, offers, audiences, and bidding strategies.
• Work closely with creative teams to develop high-performing performance marketing assets.
• Analyze the complete customer funnel, from ad impression click product page checkout purchase.
• Identify opportunities to improve website conversion rate, cart abandonment, and customer retention.
• Track campaign performance using GA4, Google Ads Manager, Meta Ads Manager, Amazon/Myntra/Flipkart and other Q-commerce platforms, and reporting dashboards.
• Prepare regular performance reports with actionable insights and recommendations.
• Conduct competitor, market, and campaign analysis to identify growth opportunities.
• Collaborate with merchandising, product, CRM, content, and sales teams to align marketing initiatives with business objectives.
• Stay updated on changes in advertising platforms, attribution, tracking, and emerging performance marketing trends.

Required Skills:-

• Knowledge of Google Merchant Center, Shopping/PMax, YouTube Ads, and catalog/product-feed advertising.
• Experience in scaling a D2C/e-commerce brand profitably.
• Experience running Meta Ads for ecommerce brands.
• Understanding of Facebook Pixel & tracking and ecommerce customer journey
• Ability to analyze ad performance and improve campaigns
• Basic Canva or creative skills
• Strong communication and organizational skills.
• SEO understanding.
• Google Analytics knowledge and experience in running google ads.
• Preferred: 4-6 years experience in ecommerce marketing
• Experience with small or medium ecommerce brands is highly preferred
• Must be comfortable working with limited budgets and testing strategies practically without wasting budget.