Performance Marketing Specialist - D2C

Protectol Health; Ernakulam; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Performance-based incentives

Mobile/telephone reimbursement

Learning and professional development

Job summary

Protectol Health is seeking a Performance Marketing Specialist to plan, execute, and optimize paid digital campaigns across Meta and Google Ads for multiple brands. You will drive growth across D2C websites, marketplaces, and other digital channels.

The ideal candidate is highly analytical, commercially minded, and ready to work across audiences, products, and campaign objectives, partnering with Brand, Creative, Content, and E-commerce teams to scale performance.

Qualifications

• 3–4 years of hands-on performance marketing experience.
• Strong experience managing Meta Ads and Google Ads.
• Experience with D2C, FMCG, Healthcare, Consumer, E-commerce, or multi-brand businesses is preferred.
• Experience managing campaigns with significant monthly advertising budgets is an advantage.
• Experience working across multiple brands or product categories is highly preferred.

Responsibilities

• Plan, launch, manage, and optimize performance marketing campaigns across Meta and Google Ads.
• Plan monthly campaign budgets and allocate spends across channels and brands.
• Develop channel strategies based on brand objectives, audiences, and business goals.
• Manage campaigns across multiple brands and categories.

Skills

Performance marketing

Meta Ads

Google Ads

D2C

Multi-brand management

Budget management

A/B Testing

Analytics

Tools

GA4

Looker Studio

Meta Ads Manager

Google Ads

Excel / Google Sheets

Job description

The Performance Marketing Specialist will be responsible for planning, executing, optimizing,

and scaling paid digital campaigns across multiple brands and business verticals.

The role will have a strong focus on Meta Ads and Google Ads, with responsibility for driving

measurable growth across D2C websites, marketplaces, and other digital channels.

The ideal candidate should be highly analytical, commercially minded, and comfortable working

across multiple brands, audiences, products, and campaign objectives.

Key Responsibilities

• Plan, launch, manage, and optimize performance marketing campaigns across Meta
• and Google Ads.
• and retention.
• Manage prospecting, remarketing, dynamic ads, lookalike audiences, and other relevant
• campaign formats.
• Develop channel strategies based on individual brand objectives, target audiences, and
• business goals.
• Manage campaigns across multiple brands and categories.

2. Budget & Performance Management

• Plan monthly campaign budgets and allocate spends across channels and brands.
• Optimize campaigns against key metrics including CAC, ROAS, CTR, CPC, CPM, CR,
• and revenue.
• Identify opportunities to scale campaigns while maintaining profitability and efficiency.
• Monitor campaign spend and ensure effective utilization of marketing budgets.
• Continuously evaluate channel and campaign-level performance.

3. Creative Testing & Optimization

• Work closely with Brand, Creative, and Content teams to develop performance-oriented
• ad creatives.
• Identify creative concepts, formats, messaging, and offers that can improve campaign
• performance.
• Conduct A/B testing across creatives, audiences, messaging, landing pages, and
• campaign structures.
• Use performance data to provide actionable feedback to creative teams.

4. Analytics & Reporting

• Monitor campaign performance on a daily, weekly, and monthly basis.
• Analyze performance data and identify trends, opportunities, and issues.
• Prepare regular performance reports and communicate key insights to management.
• Use GA4, Google Ads, Meta Ads Manager, Looker Studio, and other relevant
• analytics tools.
• Track customer acquisition, conversion, revenue, and profitability metrics.
• Make data-driven recommendations to improve campaign efficiency and business
• outcomes.

5. D2C & Marketplace Growth

• Drive traffic, customer acquisition, and conversions for D2C websites.
• Support marketplace performance initiatives, including platforms such as Amazon and
• other relevant marketplaces.
• Collaborate with e-commerce teams on promotions, launches, offers, and seasonal
• campaigns.
• Align paid media campaigns with broader brand and commercial objectives.

6. Cross-Functional Collaboration

• Work closely with Brand, Creative, Content, E-commerce, Sales, and Technology
• teams.
• Translate business objectives into measurable digital marketing campaigns.
• Coordinate campaign launches around new products, promotions, seasonal events, and
• brand initiatives.
• Support multiple brands simultaneously while maintaining brand-specific strategies.

Required Qualifications & Experience

• 3–4 years of hands-on performance marketing experience.
• Strong experience managing Meta Ads and Google Ads.
• Experience with D2C, FMCG, Healthcare, Consumer, E-commerce, or multi-brand
• businesses is preferred.
• Experience managing campaigns with significant monthly advertising budgets is an
• advantage.
• Experience working across multiple brands or product categories is highly preferred.
• Technical Skills
• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Conversion Tracking
• Audience & Campaign Segmentation
• Remarketing
• A/B Testing
• Landing Page Optimization
• Conversion Rate Optimization (CRO)
• Excel / Google Sheets
• Competitive salary based on experience.
• Performance-based incentives.
• Mobile/telephone reimbursement.
• Learning and professional development opportunities.

Why Join?

• Work with a fast-growing House of Brands rather than a single-brand business.
• Work across D2C, B2C, B2B, and omnichannel business models.
• Manage performance marketing across multiple categories, audiences, and markets.
• Directly contribute to customer acquisition, revenue, and brand growth.
• Work closely with Brand, Creative, E-commerce, and Management teams.
• Opportunity to build scalable performance marketing systems across a growing brand