Performance Marketing Specialist

Web Impetus; Sector 10; On-site; INR 400,000 - 600,000; Full time

Job summary

A dynamic digital marketing agency in India is seeking a Performance Marketing Specialist to assist in planning and executing online marketing campaigns. The ideal candidate will have a bachelor's degree in Marketing or Business, alongside certification in performance marketing. Responsibilities include managing PPC campaigns, supporting social media efforts, and conducting basic SEO tasks. This role is perfect for someone passionate about digital marketing and eager to use data-driven strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Certification in an intensive performance marketing course.
• Basic understanding of digital marketing principles.

Responsibilities

• Assist in the creation and management of PPC campaigns.
• Monitor and analyze campaign performance.
• Support social media marketing efforts.
• Conduct basic SEO tasks.
• Collaborate with the marketing team on strategies.

Skills

Digital marketing principles

PPC campaign management

Social media marketing

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Certification in performance marketing course

Tools

Google Analytics

AdWords

Social media management tools

Job description

Marketing Full-time Noida, Sector 80 On-site

Performance Marketing Specialist

The Performance Marketing Specialist will assist in planning, executing, and optimizing online marketing campaigns, focusing on PPC and social media marketing. This role is ideal for someone with a strong passion for digital marketing and data-driven strategies, and who has completed a certification in an intensive performance marketing course.

What you'll do

• Assist in the creation and management of PPC campaigns, including keyword research, ad copy creation, and bid adjustments.
• Monitor and analyze campaign performance, generating reports to identify trends and opportunities for improvement.
• Support social media marketing efforts, including content scheduling, community management, and engagement tracking.
• Conduct basic SEO tasks such as on-page optimization, meta tag updates, and backlink research.
• Collaborate with the marketing team to develop and implement strategies that drive traffic, engagement, and conversions.

What we're looking for

• Bachelor’s degree in Marketing, Business, or a related field.
• Certification in an intensive performance marketing course.
• Basic understanding of digital marketing principles, with a focus on PPC and social media marketing.
• Proficiency in using marketing tools and platforms such as Google Analytics, AdWords, and social media management tools.
• Strong analytical skills and attention to detail, with the ability to interpret data and make informed decisions.
• Excellent communication skills and a proactive, can-do attitude.