Growth Specialist

Cyfuture; Dadri; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Cyfuture in Dadri, Uttar Pradesh is seeking a Growth & Performance Marketing Specialist to enhance paid marketing campaigns and optimize lead generation processes. You will collaborate closely with the marketing team to drive conversion rates across digital channels. The ideal candidate should have 1-3 years of experience in digital marketing, with expertise in Google, LinkedIn, and Meta Ads, and a Bachelor’s degree in Marketing or a related field. Strong analytical skills and attention to detail are essential.

Qualifications

• 1-3 years of experience in performance or digital marketing.
• Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads.
• Strong attention to detail and ability to work in a fast-paced environment.

Responsibilities

• Plan, execute, and optimize paid campaigns across various platforms.
• Track and optimize key performance metrics such as CPC, CPL, CTR, CPA, and conversions.
• Collaborate with content and design teams to enhance ad creatives.

Skills

Performance marketing metrics and funnels

Lead generation campaigns (B2B preferred)

Google Analytics

Ad optimization techniques

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

LinkedIn Ads

Meta Ads

Job description

Growth & Performance Marketing Specialist

Role Overview

We are looking for a data-driven Growth & Performance Marketing Specialist to support the execution, optimization, and scaling of paid marketing campaigns.

This role will work closely with the marketing leadership team to drive lead generation, improve campaign performance, and optimize the marketing funnel across digital channels.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid campaigns across:
  • Google Ads (Search, Display, YouTube)
  • LinkedIn Ads (essential for B2B campaigns)
  • Meta Ads (Facebook & Instagram)
• Manage campaigns focused on lead generation and conversions
• Conduct audience targeting, keyword planning, and A/B testing

Campaign Optimization & Analytics

• Track and optimize key performance metrics such as CPC, CPL, CTR, CPA, and conversions
• Monitor campaign performance and recommend data-driven improvements
• Prepare weekly and monthly reports with actionable insights

Tracking & Setup

• Set up and manage conversion tracking, pixels, and event tracking
• Work with Google Analytics and basic dashboards for performance monitoring
• Ensure accurate and consistent data tracking across campaigns

Funnel & Lead Generation Support

• Understand marketing funnels and customer journeys
• Collaborate with content and design teams to enhance ad creatives and landing page performance
• Support initiatives to improve lead quality and conversion rates
• Work closely with content, design, and social media teams
• Execute campaigns as per strategy and provide performance-based feedback

Requirements

• Experience: 1–3 years in performance or digital marketing
• Hands‑on experience with:
  • Google Ads
  • LinkedIn Ads (strongly preferred)
  • Meta Ads

Core Skills

• Strong understanding of performance marketing metrics and funnels
• Experience in lead generation campaigns (B2B preferred)
• Familiarity with Google Analytics and advertising dashboards
• Understanding of campaign structure, targeting, and optimization techniques

Good to Have

• Exposure to B2B, Technology, SaaS, Cloud, or Data Center domains
• Basic understanding of landing page optimization and conversion rate improvement
• Ability to interpret data and recommend actionable insights

AI Tools (Good to Have)

• Familiarity with AI tools for ad copy suggestions, creative testing, and workflow efficiency

Education

• Bachelor’s degree in Marketing, Business, or a related field
• Certifications in Google Ads, Meta, or LinkedIn are a plus
• Data‑driven and result‑oriented mindset
• Strong attention to detail
• Ability to work in a fast‑paced environment
• Willingness to learn and take ownership
• Experience: 1–3 years
• Location: Noida