Performance marketing specialist

Webgross- Tech and Branding Solutions Provider; New Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Webgross is seeking a Performance Marketing Specialist for an on-site role in New Delhi. You will plan, execute, and optimize campaigns across search, social, and display, while managing budgets and tracking ROI.

The role demands market research, collaboration with creative teams, and clear reporting to drive lead generation and client success. You will work with sales and accounts to ensure messaging aligns with client goals, leveraging Google Ads, Meta Ads, and analytics to continuously

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Hands-on experience in performance or digital marketing, preferably in an agency.
• Experience designing data-driven campaigns and optimizing ROI.
• Familiarity with Google Ads and Meta Ads platforms.
• Ability to interpret data and prepare actionable performance reports.
• Strong communication and collaboration with cross-functional teams.

Responsibilities

• Plan, execute, and optimize performance campaigns across digital channels.
• Manage ad budgets and track key performance metrics.
• Analyze campaign data to improve ROI and lead generation.
• Conduct market and audience research to inform strategies.
• Collaborate with creative and content teams on ad assets.
• Coordinate with sales and account teams to align campaigns with client goals.

Skills

Communication

Customer Service

Market Research

Marketing Strategy

Sales Awareness

Digital Ads

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads

Google Analytics

Job description

Company Description

Webgross is a brand and digital marketing agency dedicated to enhancing client visibility and recognition across online channels. The company provides services in digital marketing, search engine optimization, website design and development, and content writing. By combining creative branding with data-driven strategies, Webgross helps businesses grow their online presence and reach target audiences effectively. Team members collaborate across disciplines to deliver integrated solutions tailored to diverse industries and client needs.

Role Description

The Performance Marketing Specialist is a full-time, on-site role based in New Delhi. This role involves planning, executing, and optimizing performance marketing campaigns across digital channels such as search, social media, and display networks. The specialist will manage ad budgets, track key performance metrics, and analyze campaign data to improve ROI and drive lead generation and conversions. Daily responsibilities include conducting market and audience research, collaborating with creative and content teams on ad assets, and preparing performance reports with actionable insights. The role also includes coordinating with sales and account teams to align campaigns with client goals and ensure consistent messaging.

Qualifications

• Strong Communication and Customer Service skills to collaborate with internal teams and interact professionally with clients.


• Hands-on experience in Market Research and Marketing Strategy to design data-driven performance campaigns.


• Understanding of Sales processes and funnels to align marketing efforts with revenue and conversion objectives.


• Knowledge of digital advertising platforms (e.g., Google Ads, Meta Ads) and familiarity with analytics tools (e.g., Google Analytics).


• Ability to interpret campaign data, create performance reports, and recommend optimization strategies.


• Strong organizational skills with attention to detail and the ability to manage multiple campaigns simultaneously.


• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.


• Prior experience in performance or digital marketing, preferably within an agency environment, is an advantage.