Performance Marketing Specialist

Xtenav; Dadri; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Xtenav in Noida, Sector-62, is seeking a Performance Marketing Specialist with extensive hands-on experience managing Google Ads, Meta Ads and LinkedIn Ads to drive B2B SaaS lead generation. You will own end-to-end campaign planning, budgeting, targeting, bidding, testing and optimization, and set up GA4/GTM tracking while collaborating with content, design and sales teams.

The role is on-site with a focus on delivering measurable ROAS and continuous performance improvements through data-driven

Qualifications

• Extensive hands-on experience managing major digital advertising platforms.
• Strong understanding of performance marketing, lead generation and campaign optimization.
• Experience with GA4, GTM, Meta Pixel, LinkedIn Insight Tag and Looker Studio.
• Experience in B2B SaaS marketing is a plus.
• Excellent analytical and communication skills.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads and LinkedIn Ads.
• Develop campaign strategies, audience targeting, keyword research, bidding and budgeting.
• Manage Search, Display, Performance Max, YouTube, Remarketing and Lead Gen campaigns.
• Optimize campaigns using CTR, CPC, CPL, CPA, ROAS and conversion rates.
• Conduct A/B testing for creatives, copy, landing pages and targeting.
• Set up conversion tracking with GA4, GTM, Meta Pixel and LinkedIn Insight Tag.
• Create remarketing and lookalike audiences to improve conversions.
• Monitor daily performance and apply optimization strategies.
• Prepare weekly and monthly performance reports with insights.
• Collaborate with content, design, web development and sales teams.
• Stay updated with ad trends, platform updates and best practices.

Skills

Google Ads

Meta Ads

LinkedIn Ads

GA4 / GTM

ROAS optimization

Lead generation

Campaign optimization

Data analysis

Tools

GA4

GTM

Meta Pixel

LinkedIn Insight Tag

Looker Studio

Google Analytics 4 (GA4)

Job description

Designation: Performance Marketing Specialist (SaaS Based Experience Candidate ONLY)
Experience: 45 Years
Department: Marketing
Employment Type: Full-Time
Location: Noida, Sector-62
Mode of Work: On-site

Job Summary

We are seeking a highly motivated and results-oriented Performance Marketing Specialist with 45 years of experience in managing paid digital marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. The ideal candidate should have a strong understanding of lead generation, campaign optimization, conversion tracking, and performance analysis. Experience in B2B SaaS marketing will be an added advantage.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Develop campaign strategies, audience targeting, keyword research, bidding strategies, and budget allocation to maximize campaign performance.
• Manage Search, Display, Performance Max, YouTube, Remarketing, and Lead Generation campaigns.
• Optimize campaigns based on key performance metrics including CTR, CPC, CPL, CPA, Conversion Rate, and ROAS.
• Conduct A/B testing for ad creatives, copy, landing pages, and audience targeting to improve campaign performance.
• Set up and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and LinkedIn Insight Tag.
• Create remarketing and lookalike audience campaigns to improve conversions.
• Monitor daily campaign performance and implement optimization strategies to achieve business goals.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Work closely with the content, design, web development, and sales teams to improve campaign effectiveness and lead quality.
• Stay updated with the latest digital advertising trends, platform updates, and industry best practices.

Required Skills

• 45 years of hands-on experience managing Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of performance marketing, lead generation, and campaign optimization.
• Experience with:
  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Meta Pixel
  • LinkedIn Insight Tag
  • Looker Studio
• Strong knowledge of conversion tracking and attribution models.
• Experience managing advertising budgets and optimizing Return on Ad Spend (ROAS).
• Strong analytical skills with the ability to interpret campaign data and provide actionable recommendations.
• Proficiency in Microsoft Excel or Google Sheets.
• Excellent communication, presentation, and stakeholder management skills.

Preferred Qualifications

• Google Ads Certification.
• Meta Blueprint Certification.
• LinkedIn Marketing Labs Certification.
• Experience with CRM platforms such as HubSpot, Salesforce, or Zoho CRM.
• Experience in B2B SaaS lead generation and demand generation campaigns.
• Basic understanding of SEO and Conversion Rate Optimization (CRO).

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Click-Through Rate (CTR)
• Lead Quality
• Campaign ROI
• Budget Utilization

Preferred Candidate Profile

• Data-driven with strong analytical and problem-solving skills.
• Ability to manage multiple campaigns simultaneously.
• Detail-oriented with a focus on achieving measurable business outcomes.
• Strong collaboration and communication skills.
• Self-motivated, proactive, and able to work in a fast-paced environment.