Performance Marketing Specialist

Yaxley Global \"Overseas Education Consultants\"; Puducherry; On-site; INR 550,000 - 750,000; Full time

Job summary

Yaxley Global Overseas Education Consultants in Puducherry, India, seeks a Performance Marketing Specialist to plan, execute and optimise paid campaigns across Meta and Google networks.

You will drive high-quality leads, manage budgets, track conversions with Pixel, GA4, and GTM, and collaborate with Content teams to improve ad performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 2–4 years of hands-on experience in performance/digital marketing.
• Strong practical knowledge of Meta Ads Manager and Google Ads.
• Experience managing lead-generation campaigns is essential.
• Good understanding of GA4, Pixels, conversion tracking and remarketing.
• Ability to analyse campaign data and make data-driven decisions.
• Understanding of landing pages and conversion optimisation.
• Strong Excel/Google Sheets reporting skills.
• Excellent communication and analytical skills.
• Meta/Google certifications are an advantage but not mandatory.
• Must demonstrate campaigns personally managed with spend, leads, CPL/CPA, measurable results.

Responsibilities

• Plan, create and manage campaigns across Meta Ads and Google Ads.
• Manage lead generation, website conversion and remarketing campaigns.
• Develop strategies for different businesses and audiences.
• Monitor budgets, CPL, CPA, ROAS and conversion rates.
• Set up and manage Meta Pixel, Conversion API and tracking.
• Manage GA4, Google Tag Manager and analytics.
• Create and test audiences, creatives, offers and landing pages.
• Conduct A/B testing to improve performance.
• Collaborate with Content and Creative teams to develop ads.
• Analyse lead quality with Sales/Counselling.
• Prepare weekly and monthly campaign reports.
• Identify underperforming campaigns and recommend actions.
• Manage retargeting and customer acquisition funnels.

Skills

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Conversion tracking

Remarketing

A/B testing

Lead generation

Data analysis

Excel/Google Sheets

Education

Bachelor's degree in Marketing, Business, Communications or a related field

Tools

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Google Analytics

Meta Pixel

Conversion API

Job description

PERFORMANCE MARKETING SPECIALIST – META & GOOGLE ADSRole Description

We are looking for an experienced Performance Marketing Specialist to plan, execute and optimise paid digital campaigns across our group of companies.

The candidate will be responsible for generating high-quality leads, improving campaign performance and ensuring that advertising budgets contribute to measurable business results.

Key Responsibilities

• Plan, create and manage campaigns across Meta Ads and Google Ads
• Manage lead generation, website conversion and remarketing campaigns
• Develop campaign strategies for different businesses and target audiences
• Monitor advertising budgets, CPL, CPA, ROAS and conversion rates
• Set up and manage Meta Pixel, Conversion API and conversion tracking
• Manage Google Analytics, GA4 and Google Tag Manager
• Create and test different audiences, creatives, offers and landing pages
• Conduct A/B testing to continuously improve campaign performance
• Work closely with the Content and Creative teams to develop high-performing advertisements
• Analyse lead quality in coordination with Sales/Counselling teams
• Prepare weekly and monthly campaign performance reports
• Identify underperforming campaigns and recommend corrective actions
• Manage retargeting and customer acquisition funnels

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field
• 2–4 years of hands-on experience in performance/digital marketing
• Strong practical knowledge of Meta Ads Manager and Google Ads
• Experience managing lead-generation campaigns is essential
• Good understanding of GA4, Pixels, conversion tracking and remarketing
• Ability to analyse campaign data and make data-driven decisions
• Understanding of landing pages and conversion optimisation
• Strong Excel/Google Sheets reporting skills
• Excellent communication and analytical skills
• Meta/Google certifications are an advantage but not mandatory
• Most importantly, candidates should be able to demonstrate campaigns they have personally managed, including advertising spend, leads, CPL/CPA and measurable results.