Performance Marketing Specialist

Ridhi Home & Living; Jaipur; On-site; INR 500,000 - 900,000; Full time

Job summary

Ridhi Home & Living in Jaipur is seeking a hands-on Performance Marketing professional to execute Meta (Facebook & Instagram) campaigns for our home décor brands. You will manage daily spend within budgets, build audiences, launch tests, and keep tracking up to date.

You should be comfortable analyzing CAC, ROAS, MER, and AOV, and you will grow into a strategic media-buying role under a senior manager.

Qualifications

• 3–5 years in paid social campaigns for D2C/e-commerce.
• Hands-on Meta Ads Manager experience with Advantage+.
• Strong grasp of CAC, MER, ROAS, and AOV.
• Proficient in Excel/Sheets for performance data.

Responsibilities

• Execute day-to-day Meta Ads campaigns across two brands.
• Monitor daily spend, pacing, and flag deviations from target CAC and MER.
• Build campaign structures (prospecting, retargeting, Advantage+), audiences and exclusions.
• Support the creative testing process — launch tests, track results, surface findings.
• Maintain pixel / Conversions API (CAPI) tracking and flag attribution issues.
• Prepare weekly reports on spend, ROAS, MER, new-customer revenue %, CAC and top creatives.
• Coordinate with creative, email/SMS and CRO functions on requests from the manager.
• Assist with Google/Amazon ads setup and reporting as these channels are scaled.

Skills

Paid social campaigns

Meta Ads Manager

CAC/ROAS/MER

Excel/Sheets

Attention to detail

Tools

GA4

Google Tag Manager

Shopify analytics

Looker Sheets

Triple Whale

Job description

Role summary:

Executes Meta (Facebook & Instagram) campaigns for both home-décor brands under the direction of the Performance Marketing Manager — managing daily spend within approved budgets, building audiences, launching creative tests, and maintaining tracking. Should be comfortable working with performance data (CAC, ROAS, spend) and keen to grow into a more strategic media-buying role.

Key responsibilities

• Execute day-to-day Meta Ads campaigns across both brands per the strategy and budgets set by the Performance Marketing Manager.
• Monitor daily spend and pacing, and flag deviations from target CAC and MER.
• Build and maintain campaign structures (prospecting, retargeting, Advantage+), audiences and exclusions as directed.
• Support the creative testing process — launch tests, track results, and surface findings to the strategist/manager.
• Maintain pixel / Conversions API (CAPI) tracking and flag any attribution or tracking issues.
• Prepare weekly reports on spend, ROAS, MER, new-customer revenue %, CAC and top creatives.
• Coordinate with creative, email/SMS and CRO functions on requests from the manager.
• Assist with Google/Amazon ads setup and reporting as these channels are scaled.

Must-have skills & experience

• 3-5 years of hands-on experience running paid social campaigns, ideally for a D2C / e-commerce brand.
• Working knowledge of Meta Ads Manager — campaign structure, Advantage+, audience building.
• Basic grasp of e-commerce metrics: CAC, MER, ROAS, AOV.
• Comfortable pulling and organizing performance data in Excel/Sheets.
• Detail-oriented and process-driven, with the eagerness to learn under a senior media buyer.

Nice to have

• Exposure to fashion, home décor or lifestyle D2C brands.
• Familiarity with GA4, Google Tag Manager, Shopify analytics.
• Any prior exposure to Google Ads, Amazon Ads or influencer/affiliate campaigns.

Tools

• Meta Ads Manager, Shopify analytics, GA4, Google Tag Manager, Google/Looker Sheets, Triple Whale / similar (a plus).